While the Soap, Bath and Shower segment was not as negatively affected as other segments in the personal care aisle, this market still posted lacklustre growth in 2008 and 2009, in part due to a lack of innovation that would entice consumers to purchase new and different products rather than the usual staples.
This report examines the following market topics:
- The potential bold new idea that P&G is contemplating in order to boost sales
- How one product by Beiersdorf has changed the landscape of the body wash segment
- How consumer research has highlighted the differences among ethnic groups and where they choose to shop
- In what way the poor economy is emboldening manufacturers and how they deal with advertising and marketing agencies
-The manner in which what is now considered a classic bar soap burst onto the scene
