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Private Label Natural and Processed Cheese in the United States 2009
Mintel, Oct 2009, Pages: 86
In this report the authors review the markets for natural and processed cheese, including the various sub-segments; reviews how private label is performing against branded products; and how the struggling economy of the last couple of years has shifted household purchases. With natural and processed cheese sales in excess of $10 billion, cheese is not only one of the largest dairy categories but is among the largest consumer packaged goods markets overall. As private label has become more widely accepted, quality has improved, and economic pressures have pushed more consumers to private label, sales have grown. Given these positive pressures, private label will account for some 38% of natural and processed cheese in 2009, and its share has been growing, especially since 2007. This report explores the market for natural and processed cheese, examining branded and private label sales and consumer purchasing, and provides valuable insights into current sales, product trends, and the challenges and opportunities present within the market.
Insights include:
- Which products and trends have affected sales, including increased segmentation of product lines based on target age group, the expansion of upscale natural products to the mass market, and increased focus on learning elements
- Which segments and sub-segments are seeing increased market share and the reasons for the shift
- The role of private label and how it is changing the behaviour of dominant brand manufacturers
- Consumers’ attitude toward cheese products in general, including a closer look at their attitude toward private label, including reasons why they do not buy private label
- Which racial/ethnic groups have higher usage rates of specific products and what factors influence usage including age and cultural differences
- Brand penetration of market leaders and private label
- What features or attributes consumers look for and when they are willing to pay more
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