|
|
 |
|
Viewing report
|
|
|
|
Define Where to Streamline: Making Marketing Supply Chains More Efficient, Agile and Enviro-Friendly
CMO COUNCIL, Nov 2009, Pages: 112
With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for global enterprises to improve the way they source, select, manage, unify and align vendors, suppliers and service providers on strategic, creative, content, media, talent, distribution and production levels.
Major drivers for seeking greater efficiencies, process discipline, risk reduction, business value and competitive advantage in global marketing supply chains include:
- Cost-savings and economies of scale
- Waste, leakage and hidden costs
- Return on marketing spend and investments
- Better rigor, diligence and objectivity
- Heightened performance and responsiveness
- Tighter control and go-to-market velocity
- Brand image quality, consistency and uniformity
- Operational visibility, financial accountability and compliance
- Resource reduction and asset redeployment
- Enviro-marketing and sustainability commitments
Most organizations today have complex, fragmented, geographically distributed, highly inefficient and overlapping marketing supply chains with hundreds of marketing suppliers and agencies in their ecosystem, thousands of channel partners, and scores of global markets, distributors and subsidiary operations to support. According to Interwoven, some 22 percent of marketing dollars are allocated for production, management and distribution of marketing content. Separately, Aberdeen Group reports that 64 percent of enterprises are instituting regular collaboration between procurement and marketing in the purchase of marketing materials and services.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Competitive Gain In the Demand Chain
Calibrate How You Operate
Routes to Revenue
Annual Sustainability Executive Survey, 2012
2009 Top Comprehensive Procurement Outsourcing Vendors, Black Book Survey 2009 Results
A Short Guide to Procurement Risk
Business Intelligence: Corporate Performance Management
Supply Chain Management Best Practices, 2nd Edition
CIOs Role in IT Negotiations - 15 Best Practices
Next-generation HR Shared Services
|
|
|
|
