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Licensed Merchandise in the United States 2009
Mintel, Oct 2009, Pages: 78
“The Great Recession” may be nearing an end, but it has already impacted most segments of the licensed merchandise industry. Categories as diverse as character merchandise and licensed sports merchandise have been affected by the subtle changes in living and spending patterns that have been observed in virtually every facet of American society.
This report provides a comprehensive analysis of the market for licensed sports merchandise by addressing the following questions:
- How have sales of licensed sports merchandise fluctuated in recent years, and how are sales likely to increase or decline in the future?
- How is licensed sports merchandise performing relative to competing types of licensed merchandise?
- How have sales of specific categories of licensed sports merchandise fluctuated in recent years, and which categories show the greatest promise?
- What channels show the greatest potential for marketers?
- How are various leagues such as the NFL performing relatively to others such as the NHL?
- What proportion of adults, kids and teens own various types of licensed sports merchandise, and how has that incidence increased or decreased in recent years?
- Which factors drive people to purchase licensed sports merchandise, and which tend to discourage purchase?
- Which segments of society tend to purchase the most sports merchandise and which rarely, if ever, purchase?
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