Research and Markets


Printer Friendly

Printed from http://www.researchandmarkets.com/reports/1096239


In The Lap of Luxury: Targets, Triggers, Trends & Tips on the Indian Luxury Apparel & Accessories Sector


Description: In a country steeped in traditions of luxury, the connotations that luxury has undertaken today are quite interesting!

The fast-paced developments of the last two decades including a struggling economy coming to terms with a its past and turning fortunes around to become a red hot economy saw luxury moving from inheritance into mass consciousness. These changing times saw both the emergence of new and willing mindsets as well as increasing ability to afford luxury. And this new set defined new parameters in luxury. Today, the publisher has many segments in the luxury consumer group each with different drivers and motivations. Insight Instore has identified the main segments in India.

In this report, the publisher has deconstructed the luxury Apparel and Accessory consumer in India. The publisher focuses on the consumer and begin by scanning the evolving luxury scene in these sectors. With this background, the publisher then study the identified segments in detail. The report looks at what brands each segment identifies with, why they buy, where they buy it, when they shop and even how they go about shopping. The report then goes on to speak about trends prevalent in these sectors and uses these trends and earlier insights to study their impact on the retail industry in India and to identify strategic directions, which can be translated into meaningful innovations for brands.

This report is compiled using a combination of primary and secondary research techniques. The primary research includes shopper observation & interviews, focus group interviews and luxury brand interviews. The research is approached with a few hypotheses about the luxury consumer. Shoppers are randomly chosen across 4 cities, Delhi, Mumbai, Kolkata and Bangalore.

A questionnaire was administered to the shoppers with both open and close-ended questions. From the entire population of shoppers who were interviewed, outlying cases were filtered out. In addition, a focus group was created for the entire duration of the study. The process of planning for the purchase, and the influencers of product predisposition were understood. The focus group was screened to be representative of the overall market. As the shopper interviews progressed, data was captured and validated with information coming out of the focus groups. In parallel, the brand interviews enabled us to derive further insights. Finally, exit interviews with shoppers also helped in validating or rejecting many of the hypotheses that were generated during the initial phase of the study.

The secondary research was put together largely drawing from the existing database of information and active online research.

Useful for brands, designers, consultants, trend hunters, professionals in the luxury sector and ideators who are interested in this creative line.


Contents: - Research Methodology
- Report Navigation Chart

I. EVOLUTION OF LUXURY
- Definition & History
- Current Scenario
- Insights

II. CONSUMER SEGMENTATION - The WHO, WHAT, WHY, WHERE, WHEN & HOW
- General profiling of the Indian luxury consumer
- Outlining the 5 segments
- Segment 1
- Segment 2
- Segment 3
- Segment 4
- Segment 5
- INSIGHT MAPPING
- Target Age group
- Emotional drivers
- Where consumers shop
- Shopping alone and with others
- Types of stores
- Shopping experience and customer service

III. IMPLICATIONS
- The decision-making process

IV. TRENDS & DIRECTIONS
- Trend 1
- Trend 2
- Trend 3
- Trend 4
- Trend 5
- Trend 6
- Summary & Recommendations

V. About Us




Ordering: Order Online - visit http://www.researchandmarkets.com/reports/1096239

Order by Fax - using the order form below

Order By Post - print the order form below and send to

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.


Research and Markets Page 1 of 2
Printed 17/02/2012 03:03:33
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to
646-607-1907 (from USA) or +353 1 6849977 (from Rest of World). If you have any questions please email help@researchandmarkets.net

Order information
Please verify that the product information is correct and select the format you require.
Product Name:
In The Lap of Luxury: Targets, Triggers, Trends & Tips on the Indian Luxury Apparel & Accessories Sector
Web Address:
http://www.researchandmarkets.com/reports/1096239
Office Code:
OC8IHINLSNNSS

Report formats
Please enter the quantity of the report format you require.

Format Quantity Price
Electronic (PDF) - Single User €555.00



Contact information
Please enter all the information below in BLOCK CAPITALS.

First Name:   Last Name:  
Email Address:
Job Title:
Organisation:
Address:
City:
Postal/Zip Code:
Country:
Phone Number:
Fax Number:


Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)
Research and Markets Page 2 of 2
Printed 17/02/2012 03:03:33

Payment information

Please indicate the payment method you would like to use by selecting the appropriate box.

 Pay by Credit Card:
American Express
Diners Club
Master Card
Visa
Cardholder's Name:
Cardholder's Signature:
Expiry Date: /
Card Number:
CVV Security Code:
Issue Date: /   (Diners Club only)


 Pay by Check:
Please post the check, accompanied by this form, to:

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.


 Pay by Wire Transfer:
Please transfer funds to:

Account number: 83313083
Sort code: 98-53-30
Swift code: ULSBIE2D
IBAN number: IE78ULSB98533083313083
Bank Address: Ulster Bank,
27-35 Main St,
Blackrock,
Co. Dublin,
Ireland.
If you have a Marketing Code please enter it below:
Marketing Code:


Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)