Recruitment Advertising Outlook 2010: A Jobless Recovery
Borrell Associates Inc, November 2009, Pages: 17
This Borrell Associates report details the decline in online recruitment advertising this year, but forecasts a 20% increase for 2010. This report, "Recruitment Advertising Outlook 2010: A Jobless Recovery," comes with an Appendix that details local online ad spending projections by online ad formats (display, paid search, e-mail and video) in over 900 local markets.
This report also examines the shifts in all forms of recruitment spending including agencies and job fairs and is derived from the publisher's just updated Recruitment Data Table (Table J) which is available for any local market in the country.
The unforeseen financial meltdown that erupted a year ago cast a pall on recruitment spending, but the picture is beginning to improve along with the economy; 2010 will be a little brighter than 2009.
This report looks at recruitment from the perspective of job openings rather than job counts. This takes into account jobs that open more than once per year, and tracks the chance that a person has of finding a job at a given time. Between people who are out of work, those who are “employed but actively looking” and people who are being pushed into the job market by graduation, unfunded retirements and the like, there will be seven job seekers for every one of the 2.9 million job openings projected for the U.S. this year. It is a grim outlook, but it is improving.
Changes in job openings are spread unevenly across the major sectors. Unskilled positions have been hit hardest, falling 18 percent this year and another 6 percent next year. Sales jobs will bounce back in 2010, but not to 2008 levels. Production, clerical, management and executive openings will be up 8 to 15 percent in 2010. The healthcare sector will have the most job openings in 2010 as well as in 2009, but there are already more people planning to seek one of those jobs than there are jobs.
Please note you can purchase access to the webinar and U.S. Recruitment Data Table (Table J), U.S. Numbers, Q309 for this report by following the 'Also Available' link below.
EXECUTIVE SUMMARY
CHAPTER 1: Jobs
Fig. 1.1: U.S. Recruitment Spending, Newspapers vs. Online, 2004-2014 – Compared to Our 07Q3 Forecast
Fig. 1.2: Figure 1.2: Unemployment Rate Compared to Job Opening Rate, 2000-2010
Fig. 1.3: Distribution of Job Openings by Job Description, 2009
Fig. 1.4: Job Openings by Generalized Job Description, 2009-2010
Fig. 1.5: 1.5: Job Openings - Top Six Employer Categories, 2008-2010
CHAPTER 2: Recruitment Spending
Fig. 2.1: Recruitment Spending Share for 2009
Fig. 2.2: U.S. Recruitment Spending 2009-2010
CHAPTER 3: Online Recruitment Spending
Fig. 3.1: Online Recruitment Spending, Share by Spending Source, 2009
Fig. 3.2: Projected Job Board Revenue, 2009
Fig. 3.3: Recruitment Spending by Online Ad Category, 2009 – 2010
Fig. 3.4a: 2009 Online Recruitment Spending Projected, National vs. Local
Fig. 3.4b: 2010 Online Recruitment Spending Forecast: National vs. Local
Fig. 3.5: Growth in Recruitment Web site Creation/Maintenance Spending, 2008-2010
APPENDIX A
APPENDIX B
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