This brief examines the regulatory issues of greatest relevance to pharmaceutical companies operating in Europe. It analyzes current and prospective regulations affecting online direct-to-consumer (DTC) marketing and data protection. Datamonitor provides a forecast of the future eHealth regulatory environment and recommends strategies for compliance with existing and forthcoming regulations. How can you benefit from this report? * gain insight into the European Commission''s proposal to relax some DTC marketing restrictions * create more effective online DTC marketing strategies compliant with current regulations * determine what requirements need to be met in order to transfer personal data originating in the European Union.
