The 2009 Import and Export Market for Corn Flakes and Other Prepared Foods Obtained by the Swelling or Roasting of Cereals or Cereal Products in Brazil
ICON Group International, August 2009, Pages: 22
On the demand side, exporters and strategic planners focusing on corn flakes and other prepared foods obtained by the swelling or roasting of cereals or cereal products in Brazil face a number of questions. Which countries are supplying corn flakes and other prepared foods obtained by the swelling or roasting of cereals or cereal products to Brazil? How important is Brazil compared to others in terms of the entire global and regional market? How much do the imports of corn flakes and other prepared foods obtained by the swelling or roasting of cereals or cereal products vary from one country of origin to another in Brazil? On the supply side, Brazil also exports corn flakes and other prepared foods obtained by the swelling or roasting of cereals or cereal products. Which countries receive the most exports from Brazil? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for corn flakes and other prepared foods obtained by the swelling or roasting of cereals or cereal products in Brazil. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for corn flakes and other prepared foods obtained by the swelling or roasting of cereals or cereal products for those countries serving Brazil via exports, or supplying from Brazil via imports. It does so for the current year based on a variety of key historical indicators and econometric models.
In what follows, Chapter 2 begins by summarizing where Brazil fits into the world market for imported and exported corn flakes and other prepared foods obtained by the swelling or roasting of cereals or cereal products. The total level of imports and exports on a worldwide basis, and those for Brazil in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that Brazil is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize Brazil compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.
After the worldwide summary in Chapter 2 of both imports and exports of corn flakes and other prepared foods obtained by the swelling or roasting of cereals or cereal products, Chapter 3 goes into detail on imports, but for each major country of origin serving Brazil. A “major” market is defined as a country where Brazil represents a substantially large share of either imports or exports. For each major country exporting to Brazil, one can thus observe how important Brazil is to that exporting country compared to other countries of the world. Chapter 4 does the same, but for exports of corn flakes and other prepared foods obtained by the swelling or roasting of cereals or cereal products originating from Brazil, for each major country of destination. In doing so, one can discover the share that Brazil has in each major market; this share value is often used as a measure of competitiveness for Brazil. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of corn flakes and other prepared foods obtained by the swelling or roasting of cereals or cereal products to and from Brazil to and from all other major countries in the world. "Corn Flakes and Other Prepared Foods Obtained by the Swelling or Roasting of Cereals or Cereal Products" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "corn flakes and other prepared foods obtained by the swelling or roasting of cereals or cereal products" is 04811 .
1 INTRODUCTION AND METHODOLOGY
2 BRAZIL AND THE WORLD MARKET
2.1 Imports in Brazil in 2009
2.2 Exports from Brazil in 2009
3 IMPORTS IN BRAZIL
3.1 Latin America
3.1.1 Argentina
4 EXPORTS FROM BRAZIL
4.1 Asia
4.1.1 Japan
4.2 Europe
4.2.1 Portugal
4.2.2 Russia
4.3 Latin America
4.3.1 Argentina
4.3.2 Bolivia
4.3.3 Chile
4.3.4 Costa Rica
4.3.5 Ecuador
4.3.6 El Salvador
4.3.7 Mexico
4.3.8 Paraguay
4.3.9 Uruguay
4.4 North America & the Caribbean
4.4.1 the United States
4.5 the Middle East
4.5.1 Saudi Arabia
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
5.1 Disclaimers & Safe Harbor
5.2 ICON Group Ltd. User Agreement Provisions
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