The 2009 Import and Export Market for Couscous and Cooked or Stuffed Pasta in Togo

ICON Group International, August 2009, Pages: 16

On the demand side, exporters and strategic planners focusing on couscous and cooked or stuffed pasta in Togo face a number of questions. Which countries are supplying couscous and cooked or stuffed pasta to Togo? How important is Togo compared to others in terms of the entire global and regional market? How much do the imports of couscous and cooked or stuffed pasta vary from one country of origin to another in Togo? On the supply side, Togo also exports couscous and cooked or stuffed pasta. Which countries receive the most exports from Togo? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for couscous and cooked or stuffed pasta in Togo. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for couscous and cooked or stuffed pasta for those countries serving Togo via exports, or supplying from Togo via imports. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Togo fits into the world market for imported and exported couscous and cooked or stuffed pasta. The total level of imports and exports on a worldwide basis, and those for Togo in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that Togo is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize Togo compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of couscous and cooked or stuffed pasta, Chapter 3 goes into detail on imports, but for each major country of origin serving Togo. A “major” market is defined as a country where Togo represents a substantially large share of either imports or exports. For each major country exporting to Togo, one can thus observe how important Togo is to that exporting country compared to other countries of the world. Chapter 4 does the same, but for exports of couscous and cooked or stuffed pasta originating from Togo, for each major country of destination. In doing so, one can discover the share that Togo has in each major market; this share value is often used as a measure of competitiveness for Togo. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of couscous and cooked or stuffed pasta to and from Togo to and from all other major countries in the world. "Couscous and Cooked or Stuffed Pasta" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "couscous and cooked or stuffed pasta" is 09891 .

1 INTRODUCTION AND METHODOLOGY
2 TOGO AND THE WORLD MARKET
2.1 Imports in Togo in 2009
2.2 Exports from Togo in 2009
3 IMPORTS IN TOGO
3.1 Africa
3.1.1 Cote d'Ivoire
3.1.2 Ghana
3.1.3 Tunisia
3.2 Europe
3.2.1 Italy
3.2.2 the Netherlands
3.3 the Middle East
3.3.1 Turkey
4 EXPORTS FROM TOGO
4.1 Africa
4.1.1 Benin
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
5.1 Disclaimers & Safe Harbor
5.2 ICON Group Ltd. User Agreement Provisions

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