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Geographic Information System (GIS) Market in Retail Sector 2008-2012
Infiniti Research Limited, Nov 2009, Pages: 20
A Geographic Information System/Spatial Information Management (GIS) is a collection of software and geographic data for capturing, managing, analyzing, and displaying all forms of geographically referenced information. In a conservative sense, it is a computer system that is capable of integrating, storing, editing, analyzing, sharing, and displaying geographically referenced information. In a more generic sense, GIS is a tool that allows users to create interactive queries (user-created searches), analyze the spatial information, edit data and maps, and present the results of all these operations.
GIS, as an information integration tool, has a wide range of application. The possibility of integrating spatial and alphanumeric data has made it widely applicable to a variety of fields. Recently, there has been a growing interest among organizations to use GIS to enhance the decision making processes, at both strategic as well as operational levels. GIS addresses many information needs of the decision makers. It helps them leverage their spatial data more efficiently, by visually bringing together relationships among customers, suppliers, and competitors.
In the retail industry, Geographic Information System (GIS) is becoming more prevalent in both day-to-day as well as strategic decision-making activities. The ability of GIS to provide location attributes is the primary driver for its sales among the retail enterprises.GIS provides retail analysts’ the ability to quantify spatial attributes and add these into the analytical mix, alongside more traditional measures such as sales area and turnover. Today, retailers use GIS technology for applications (beyond mapping) and for store site selections. GIS also allows the retailers to track their competition in a region as well as its customer base. Further, it can be used to analyze the market trends, monitor the competition, visualize opportunities, and launch marketing campaigns.
With GIS at hand, Geo-marketing today is becoming a basic part for the decision making process for the retailers. Organizations are beginning to use GIS software to match their marketing efforts with the needs of specific sets of customers; thus, maximizing the effectiveness of sales. The need to enhance services, minimize costs (supply chain costs, costs associated with inventory and logistics), and improve efficiency are the business drivers powering the growth of GIS software.
The report by TechNavio Insights forecasts the size of the Geographic Information System (GIS) market in retail industry over the period 2008-2012. It segments the GIS market into various geographic regions (representing the market size for each of these regions). Further, it discusses the various GIS categories, key market trends, drivers and challenges of the Geographic Information System (GIS) market in the retail industry, and profiles some of the key vendors of this industry.
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