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Global Business Intelligence Software Market in Telecom Industry 2008-2012
Infiniti Research Limited, Nov 2009, Pages: 20
Business Intelligence (BI) is a business management tool, which consists of applications and technologies that are used to gather and analyze information about business. Business Intelligence systems are used by telecom companies to analyze the factors (or data from inside and outside the organization) affecting the telecom business, so as to help them in making a decision. Various tools and applications of Business Intelligence include query reporting & analysis tools, data mining tools, data warehousing tools, etc.
Business Intelligence tools enable the telecom companies to make real time decisions at all levels; i.e., strategic, tactical and operational, using advanced analytics and powerful data mining tools. Further, these tools provide single integrated enterprise solution for reporting; thus, reducing the time consumed in reporting.
Telecom companies operate in a highly competitive environment. As a result, a lot of pressure exists on them to increase their profit margins by introducing new product and deploying new services. Further, these telecom companies are facing issues of infrastructure up-gradation as large amount of data exists in data sources, which are incompatible. This data that remains underutilized can lead to loss of business opportunity. Further, utilization of this data will help generate businesses resolve technical issues related to customer care, billing, network engineering, product design, and marketing.
With the shift in focus of the telecom industry; from technology to customers, there has been an increasing demand for customization of Business Intelligence software. These Business Intelligence solutions revolve more around customer relationship. Also, the metrics for customer satisfaction and marketing intelligence keeps on changing with the personalization of offerings. Thus, such software is marked by its flexibility to accommodate changes.
Moreover, data management is the primary focus of the telecom players, which makes integration with BI applications vital for the telecom industry.
The report by TechNavio Insights forecasts the size of the business intelligence software market in the telecom industry over the period 2008-2012. It segments the business intelligence software market into various geographic regions (representing the market size for each of these regions). Further, it discusses the key market trends, drivers and challenges of the business intelligence software market in the telecom industry, and profiles some of the key vendors of this industry.
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