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Global CRM Market in Healthcare Industry 2008-2012
Infiniti Research Limited, Nov 2009, Pages: 21
The Customer Relationship Management (CRM) software market includes all those applications that are required to manage the lifecycle of a customer and automate various customer oriented processes. These processes include customer identification, sales and marketing, customer support and preferences, and after-sales services.
CRM applications help organizations perform activities in three aspects: operational, collaborative, and analytical. These facilitate companies to efficiently gather customer information, capitalize on current customer relationships, and leverage technology investments by improving quality of sales and service at every touch point.
In the healthcare industry, there is a requirement to maintain physician-patient relationship, provide quality care to patients, maintain patient databases, etc., and CRM can be a very helpful tool in achieving that.
The healthcare industry comprises healthcare service providers, medical device manufacturers, pharmaceutical companies and health insurance firms. Increasing healthcare cost, expanding market demand, and increasing awareness among consumers is expected to characterize the healthcare industry in the near future. The demand of healthcare facilities is increasing owing to increased growth of aging population, increasing number of chronic patients, rising healthcare consumerism, increasing awareness and rise in income level of users. However, the supply is constrained with limited financial resources, shortage of skilled manpower, and outdated facilities.
The healthcare industry is exploiting the benefits of IT to provide best care to patients. The healthcare providers are employing new tools and information systems to improve the quality of healthcare, and at the same time, reduce cost of care. Hospitals are investing in IT solutions such as CPOE, EMR, PACS, CRM, etc., to reduce medication errors, enhance patient safety and improve service at a reduced price.
The report by TechNavio Insights forecasts the size of the global CRM market in the healthcare industry over the period 2008-2012. It segments the global CRM market into various geographic regions (representing the market size for each of these regions). Further, it discusses the key market trends, drivers and challenges of the global CRM market in the healthcare industry, and profiles some of the key vendors of this industry.
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