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Using Sustainable Ingredients in Food and Drinks: Opportunities in Local Sourcing, Fairtrade and Organic
Business Insights, Oct 2009, Pages: 116
Sustainability issues and sustainable products are becoming more than a marketing fad. Consumers are actively seeking out responsibly sourced products and avoiding products marketed by manufacturers that are known for irresponsible behaviour. For many consumers, the presence of a Fairtrade or similar seal is becoming a purchasing point.
This report looks into the market for ethical ingredients and products labelled with sustainability-related seals and describes trends and synergies with other claims. It highlights the sustainability initiatives of the top 20 food and drinks ingredients manufacturers. Ingredients are profiled with regards to sustainable sourcing. The report offers guidance for manufacturers wishing to embark on sustainability initiatives and profiles the main non-governmental organizations involved in them.
Key benefits of this report
- Understand the market for sustainable products and how “green” labelling increases the chances for success.
- Be in a position to advise on steps necessary for your company to “go green”, and on the benefits of such an initiative.
- Learn about non-governmental organizations promoting sustainability initiatives, and the benefits of your company joining them.
- Understand consumer motivations for purchasing “green” products.
- Understand the regulatory background for “green” labelling.
Key market issues examined
- Consumers are basing purchasing decisions increasingly on how 'green' a product is; manufacturers can use that by engaging in 'green' initiatives in the manufacture of their products and saying so on the labels.
- Even though their share is largest (76,7%), the growth of organically produced ingredients is slowing, as ethical consumers are demanding more than just agrochemical-free farming.
- Omega-3 fatty acid sourcing carries the potential of over harvesting of fish. Krill and algae are alternative sources that are being explored.
- The increased need for palm oil worldwide is threatening rainforest areas. This has led to the formation of a special NGO engaged in the promotion for sustainable palm oil, the Roundtable on Sustainable Palm Oil (RSPO).
- The growing demographic of informed consumers tends to be ethically-minded and aware of the link between health and food. This will drive sustainability-related product claims in the future.
Key findings from this report
Consumers are increasingly basing purchasing decisions on how “green” a product and its manufacturer is.
In most markets, Fairtrade products show a double-digit growth, with the US market being the largest market globally.
Fairtrade beverages sales are generally larger than fairtrade food sales, which is due to the high percentage of fairtrade teas.
Key questions answered by this report
- How important is sustainability as a trend?
- What are the market figures for sustainability-related claims?
- How does manufacturer behaviour influence consumer behaviour in terms of sustainability initiatives?
- What are the sustainability initiatives of the top 20 food and drinks manufacturers?
- What can manufacturers do to “go green”?
- Which sustainability-related organizations exist?
- What is the regulatory situation regarding sustainability-related labelling?
Customers who bought this item also bought
The Future of Sustainability in Food and Drinks
The Future of Ethical Food and Drinks: Growth Opportunities In Organic and Sustainable Products And Packaging
Growth Opportunities in Sustainable and Positive Health Food and Drinks: Key Innovations, Leading Company Strategies and How to Benefit from Overlap of Ethical and Superfoods Overlap
The Top 10 Food and Drinks Ingredients Companies: Emerging R&D Strategies, Geographic Expansion, Portfolio Alignment and SWOT Analyses
Emerging Ingredients in Food and Drinks: Growth Opportunities in Flavors and Formulation by Product Category
Offering Ethicality & Sustainability in Alcoholic Drinks
The Future of Gourmet Foods
Fair Trade Strategies for Food and Drinks Companies
Sustainability Strategies in Food and Drinks
The Evolution of Organic Food and Drinks: Growth Opportunities, NPD and the Impact of the Economic Downturn
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