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Mobile Content Services & Web 2.0: A New Era for the Mobile Industry
Generator Research Limited, Nov 2009, Pages: 30
Mobile Content Services & Web 2.0: A New Era for the Mobile Industry Author
- Google, Yahoo! And Salesforce.com Orange, Vodafone and Verizon
- Mobile and Online Programs Detailed API Descriptions
- Key Success Criteria Detailed Future Roadmap
SUBJECT AREA:
This report offers a vision for how mobile content services will be developed in the future. The report shows why the mobile operator's traditional, closed approach to mobile service development will give way to a new, open approach that will provide developers with access to operator- controlled network assets.
REPORT CONTENT:
The report begins by describing five successful online open developer programmes: Yahoo! Search BOSS, Google AppEngine, ebay developer, Amazon Web Services (AWS) and Saleforce.com AppExchange.
Next, the report reviews a range of equivalent projects that are emanating from mobile and fixed line telecoms operators: access Orange API, Verizon Open Developer Initiative (ODI), Vodafone betavine and BT's Web21c SDK.
The report compares and contrasts all of these programmes in order to identify the key success criteria for a successful platform for mobile content service development. Also included in this part of the report is an analysis of why the operator's traditional approach to service development cannot be maintained in an increasingly complex multi-platform environment.
The report then offers a view of how mobile service development platforms will evolve in the future by allowing developers to write applications the work across multiple operator networks and employing APIs that simultaneously offer programmatic access device assets, mobile network asserts and assets that are being offered by online players.
Finally, the report offers a detailed description of a technical API that would offer mobile application developers dramatically more functionality than anything that exists today. This part of the report also outlines solutions to the problems of billing and payment, authentication and security.
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