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Dreamforce 2009: Salesforce Targets the Entire Enterprise
Saugatuck Technology, Nov 2009, Pages: 7
Last week Salesforce held its seventh annual Dreamforce Conference at the Moscone Center in San Francisco , CA , with approximately nineteen thousand customers, prospects and partners in attendance, double last year’s record-setting attendance. The authors again attended the conference, and spent two and one-half days listening to keynotes, participating in analyst-only presentations, meeting one-on-one with executives and talking to Salesforce customers.
Salesforce and its partners and customers made several significant announcements at Dreamforce 2009. Most notable are the introduction of Salesforce Chatter, and the announcements by Salesforce partners BMC Software and Computer Associates that they have built cloud-based solutions using the Force.com platform.
- According to the company, Salesforce Chatter is “the first social computing application and platform for real-time enterprise collaboration” and will be available in 1Q2010.
- BMC will be releasing BMC Service Desk Express on Force.com in 2Q2010. The application will deliver cloud-enabled service desk, self-service and inventory management capabilities to help IT organizations better support their end users,
- CA will also be releasing CA Agile Planner, in 2Q2010. It will help companies large and small accelerate development timelines, improve control and visibility over their development initiatives, increase innovation and reduce time-to-market.
This Strategic Perspective summarizes the key highlights from the event, examine the business imperatives driving these important announcements, and discuss their market impact. We will also share with you customer reaction to the company’s strategy conducted via a short survey we conducted on-site with event participants.
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