The Right Site - Professional Edition with Market Analysis Geographies (ZIP Codes, CBSAs, Cities, Counties, States, and US)
Easy Analytic Software Inc, July 2009
Included with all software is a simple to learn mapping tool that does street lookups, point maps, ring studies, create quintile analysis, and much more.
The software has simple to interpret standard demographic reports, sales potential analysis, site analysis (3-ring reports), Trend reports (Census, current, and five year projection), and user defined demographic profiles (clusters). The software also has unique features such as the EASI ® Significant Variable Report. This EASI created report instantly shows what makes each study area special. The results of that can then be used to find other similar areas anywhere in the US!
Demographic Variables
1. Population Density
2. Population (4/1/1990)
3. Population (4/1/2000)
4. Population (1/1/2009)
5. Population (1/1/2014)
6. Population Growth (2009/2000)
7. Population Forecast (2013/2009)
8. Household Growth (2009/2000)
9. Household Forecast (2014/2009)
10. Households (4/1/1990)
11. Households (4/1/2000)
12. Households (1/1/2009)
13. Households (1/1/2014)
14. Household, Average Size
15. Family Population
16. Non-Family Population
17. Families
18. Families, Married
19. Other Families
20. Other Families, Male Householder, No Wife Present
21. Other Families, Female Householder, No Husband Present
22. Families, Married with Children Under 18
23. Families, Married with No Children Under 18
24. Other Families, Male Householder, No Wife Present with Children Under 18
25. Other Families, Male Householder, No Wife Present with No Children Under 18
26. Other Families, Female Householder, No Husband Present with Children Under 18
27. Other Families, Female Householder, No Husband Present with No Children Under 18
28. Non-Family Households
29. Non-Family Households, Male Householder
30. Non-Family Households, Female Householder
31. Population, Urban
32. Population, Rural
33. Population, Male
34. Population, Female
35. White Population, Alone
36. Black Population, Alone
37. Asian Population, Alone
38. Other Population
39. Hispanic Population
40. White Non-Hispanic Population
41. White Households
42. Black Households
43. Asian Households
44. Other Households
45. Hispanic Households
46. White Non-Hispanic Households
47. Population, Median Age
48. Population Aged 0 to 5 Years
49. Population Aged 6 to 11 Years
50. Population Aged 12 to17 Years
51. Population Aged 18 to 24 Years
52. Population Aged 25 to 34 Years
53. Population Aged 35 to 44 Years
54. Population Aged 45 to 54 Years
55. Population Aged 55 to 64 Years
56. Population Aged 65 to 74 Years
57. Population Aged 75 to 84 Years
58. Population Aged 85 Years and Older
59. Population, Males Never Married (Pop 15+)
60. Population, Males Married (Pop 15+)
61. Population, Males Widowed (Pop 15+)
62. Population, Males Divorced (Pop 15+)
63. Population, Females Never Married (Pop 15+)
64. Population, Females Married (Pop 15+)
65. Population, Females Widowed (Pop 15+)
66. Population, Females Divorced (Pop 15+)
67. Population, Speaks English (Pop 5+)
68. Population, Speaks Spanish (Pop 5+)
69. Population, Speaks Other Indo-European Languages (Pop 5+)
70. Population, Speaks Asian or Pacific Island Language (Pop 5+)
71. Population, Speaks Other Language (Pop 5+)
72. Population, Citizenship - Native
73. Population, Citizenship - Foreign Born - Naturalized
74. Population, Citizenship - Foreign Born - Not a Citizen
75. Population, Total Group Quarters
76. Population, Institutional Group Quarters
77. Population, Non-Institutional Group Quarters
78. Employment, Car, Truck, Van to Work (Empl 16+)
79. Employment, Public Transportation to Work (Empl 16+)
80. Employment, Other Transportation to Work (Empl 16+)
81. Employment, Work at Home (Empl 16+)
82. Employment, Travel Time Less than 15 Min (Empl 16+)
83. Employment, Travel Time 15-29 Min (Empl 16+)
84. Employment, Travel Time 30-59 Min (Empl 16+)
85. Employment, Travel Time 60+ Min (Empl 16+)
86. Householder, Median Age
87. Householder, Aged Under 25 Years
88. Householder, Aged 25 to 34 Years
89. Householder, Aged 35 to 44 Years
90. Householder, Aged 45 to 54 Years
91. Householder, Aged 55 to 64 Years
92. Householder, Aged 65 to 74 Years
93. Householder, Aged 75 Years and Over
94. Households, Median Size
95. Households, 1 Person
96. Households, 2 Person
97. Households, 3 Person
98. Households, 4 Person
99. Households, 5 Person
100. Households, 6 Person
101. Households, 7 or More Person
102. Housing, Units
103. Housing, Occupied Units
104. Housing, Vacant Units
105. Housing, Vacant Units For Rent
106. Housing, Vacant Units For Sale
107. Housing, Vacant Units Seasonal
108. Housing, Vacant Units Vacant Other
109. Housing, Owner Occupied
110. Housing, Renter Occupied
111. Housing, Occupied Structure with 1 Unit Detached
112. Housing, Occupied Structure with 1 Unit Attached
113. Housing, Occupied Structure with 2 Units
114. Housing, Occupied Structure with 3-4 Units
115. Housing, Occupied Structure with 5-9 Units
116. Housing, Occupied Structure with 10-19 Units
117. Housing, Occupied Structure with 20-49 Units
118. Housing, Occupied Structure with 50+ Units
119. Housing, Occupied Structure Trailer
120. Housing, Occupied Structure Other
121. Housing, Median Rent ($)
122. Housing, Rent less than $250
123. Housing, Rent $250-$499
124. Housing, Rent $500-$749
125. Housing, Rent $750-$999
126. Housing, Rent $1,000-$1,249
127. Housing, Rent $1,250-$1,499
128. Housing, Rent $1,500-$1,999
129. Housing, Rent $2,000+
130. Housing, No Cash Rent
131. Housing, Owner Households, With Mortgage Any
132. Housing, Owner Households, With No Mortgage
133. Housing, Median Value Owner Households ($)
134. Housing, Owner Households Valued Less than $20,000
135. Housing, Owner Households Valued $20,000-$39,999
136. Housing, Owner Households Valued $40,000-$59,999
137. Housing, Owner Households Valued $60,000-$79,999
138. Housing, Owner Households Valued $80,000-$99,999
139. Housing, Owner Households Valued $100,000-$124,999
140. Housing, Owner Households Valued $125,000-$149,999
141. Housing, Owner Households Valued $150,000-$174,999
142. Housing, Owner Households Valued $175,000-$199,999
143. Housing, Owner Households Valued $200,000-$249,999
144. Housing, Owner Households Valued $250,000-$299,999
145. Housing, Owner Households Valued $300,000-$399,999
146. Housing, Owner Households Valued $400,000-$499,999
147. Housing, Owner Households Valued $500,000-$749,999
148. Housing, Owner Households Valued $750,000-$999,999
149. Housing, Owner Households Valued More than $1,000,000
150. Households, Median Vehicles
151. Households with No Vehicles
152. Households with 1 Vehicle
153. Households with 2 Vehicles
154. Households with 3 Vehicles
155. Households with 4+ Vehicles
156. Housing, Median Year Built
157. Housing, Built 1999 or Later
158. Housing, Built 1995 to 1998
159. Housing, Built 1990 to 1994
160. Housing, Built 1980 to 1989
161. Housing, Built 1970 to 1979
162. Housing, Built 1960 to 1969
163. Housing, Built 1950 to 1959
164. Housing, Built 1940 to 1949
165. Housing, Built 1939 or Earlier
166. Housing, Median Year Moved In
167. Housing, Year Moved in 1999 or Later
168. Housing, Year Moved in 1995 to 1998
169. Housing, Year Moved in 1990 to 1994
170. Housing, Year Moved in 1980 to 1989
171. Housing, Year Moved in 1970 to 1979
172. Housing, Year Moved in 1969 or Earlier
173. Household Income, Total ($000)
174. Household Income, Median ($)
175. Household Income, Average ($)
176. Household Income, Per Capita ($)
177. Household Income, High Income Average ($)
178. Households with Income Less than $15,000
179. Households with Income $15,000 to $24,999
180. Households with Income $25,000 to $34,999
181. Households with Income $35,000 to $49,999
182. Households with Income $50,000 to $74,999
183. Households with Income $75,000 to $99,999
184. Households with Income $100,000 to $124,999
185. Households with Income $125,000 to $149,999
186. Households with Income $150,000 to $199,999
187. Households with Income $200,000 and Over
188. Education, Enrolled Public Preprimary (Pop 3+)
189. Education, Enrolled Private Preprimary (Pop 3+)
190. Education, Enrolled Public School (Pop 3+)
191. Education, Enrolled Private School (Pop 3+)
192. Education, Enrolled Public College (Pop 3+)
193. Education, Enrolled Private College (Pop 3+)
194. Education, Not Enrolled in School (Pop 3+)
195. Education Attainment, 65)
15. Percent of Possible Sunshine
16. Mean Sky Cover (Sunrise to Sunset - Out of 10)
17. Mean Number of Days Clear (Out of 365 Days)
18. Mean Number of Days Rain (Out of 365 Days)
19. Mean Number of Days Snow (Of 365 Days)
20. Average Annual Precipitation (Total Inches)
21. Average Annual Snowfall (Total Inches)
22. EASI Weather Index (US Avg=100)
23. EASI Quality of Life Index (US Avg=100)
Consumer Price Index Variables
1. All Items - CPI (1982-84)
2. Apparel CPI
3. Education and Communications CPI
4. Food and Beverages CPI
5. Other Goods and Services CPI
6. Housing CPI
7. Medical Care CPI
8. Recreation CPI
9. Transportation CPI
General Employment (by Place of Work)
1. Employees, Total (by Place of Work)
2. FORESTRY, FISHING, HUNTING, AND AGRICULTURE SUPPORT (emp)
3. MINING (emp)
4. UTILITIES (emp)
5. CONSTRUCTION (emp)
6. MANUFACTURING (emp)
7. WHOLESALE TRADE (emp)
8. RETAIL TRADE (emp)
9. TRANSPORTATION & WAREHOUSING (emp)
10. INFORMATION (emp)
11. FINANCE & INSURANCE (emp)
12. REAL ESTATE & RENTAL & LEASING (emp)
13. PROFESSIONAL, SCIENTIFIC & TECHNICAL SERVICES (emp)
14. MANAGEMENT OF COMPANIES & ENTERPRISES (emp)
15. ADMIN, SUPPORT, WASTE MGT, REMEDIATION SERVICES (emp)
16. EDUCATIONAL SERVICES (emp)
17. HEALTH CARE AND SOCIAL ASSISTANCE (emp)
18. ARTS, ENTERTAINMENT & RECREATION (emp)
19. ACCOMMODATION & FOOD SERVICES (emp)
20. OTHER SERVICES (EXCEPT PUBLIC ADMINISTRATION) (emp)
21. AUXILIARIES (EXC CORP, SUBSIDIARY & REGIONAL MGT) (emp)
22. UNCLASSIFIED ESTABLISHMENTS (emp)
General Establishments (by Place of Work)
1. Establishments, Total (by Place of Work)
2. FORESTRY, FISHING, HUNTING, AND AGRICULTURE SUPPORT (est)
3. MINING (est)
4. UTILITIES (est)
5. CONSTRUCTION (est)
6. MANUFACTURING (est)
7. WHOLESALE TRADE (est)
8. RETAIL TRADE (est)
9. TRANSPORTATION & WAREHOUSING (est)
10. INFORMATION (est)
11. FINANCE & INSURANCE (est)
12. REAL ESTATE & RENTAL & LEASING (est)
13. PROFESSIONAL, SCIENTIFIC & TECHNICAL SERVICES (est)
14. MANAGEMENT OF COMPANIES & ENTERPRISES (est)
15. ADMIN, SUPPORT, WASTE MGT, REMEDIATION SERVICES (est)
16. EDUCATIONAL SERVICES (est)
17. HEALTH CARE AND SOCIAL ASSISTANCE (est)
18. ARTS, ENTERTAINMENT & RECREATION (est)
19. ACCOMMODATION & FOOD SERVICES (est)
20. OTHER SERVICES (EXCEPT PUBLIC ADMINISTRATION) (est)
21. AUXILIARIES (EXC CORP, SUBSIDIARY & REGIONAL MGT) (est)
22. UNCLASSIFIED ESTABLISHMENTS (est)
Detailed Consumer Expenditure Variables
1. Average annual expenditures ($000)
2. Food ($000)
3. Food at home ($000)
4. Cereals and bakery products ($000)
5. Dairy products ($000)
6. Fruits and vegetables ($000)
7. Nonalcoholic beverages ($000)
8. Food prepared by consumer unit on out-of-town trips ($000)
9. Food away from home ($000)
10. Food on out-of-town trips ($000)
11. Alcoholic beverages ($000)
12. Housing ($000)
13. Household operations ($000)
14. Housekeeping services ($000)
15. Household furnishings and equipment ($000)
16. Household textiles ($000)
17. Furniture ($000)
18. Floor coverings ($000)
19. Major appliances ($000)
20. Small appliances ($000)
21. Miscellaneous household equipment ($000)
22. Apparel and services ($000)
23. Men and boys ($000)
24. Men, 16 and over ($000)
25. Boys, 2 to 15 ($000)
26. Women and girls ($000)
27. Women, 16 and over ($000)
28. Girls, 2 to 15 ($000)
29. Children under 2 ($000)
30. Footwear ($000)
31. Other apparel products and services ($000)
32. Transportation ($000)
33. Vehicle purchases (net outlay) ($000)
34. Gasoline and motor oil ($000)
35. Other vehicle expenses ($000)
36. Public transportation ($000)
37. Healthcare ($000)
38. Health insurance ($000)
39. Medical services ($000)
40. Drugs ($000)
41. Medical supplies ($000)
42. Entertainment ($000)
43. Fees and admissions ($000)
44. Audio and visual equipment and services ($000)
45. Pets, toys, hobbies, and playground equipment ($000)
46. Other entertainment supplies, equipment, and services ($000)
47. Personal care products and services ($000)
48. Reading ($000)
49. Education ($000)
50. Tobacco products and smoking supplies ($000)
51. Cash contributions ($000)
52. Cash contributions to charities and other organizations ($000)
Dominant Profile
1. Dominant Profile
EASI Profile Variables
1. Above Average Education
2. Apartments (20 or more units)
3. Available Renting Units
4. Pre-School Profile
5. Below Average Education
6. Blue Collar Profile
7. Born in America
8. Expensive Homes
9. Few Teens
10. House for Sale
11. In the Air Forces
12. Large Families
13. Long Time Residents
14. Lots of Cars
15. Median Age Profile
16. Median Income Profile
17. No Cars
18. Not in Labor Force Profile
19. Old and Rich Households
20. Old Homes
21. New Homes
22. Recent Movers
23. Retired Workers Profile
24. Service Employment Profile
25. Subway or Bus to Work
26. Trailer Park City
27. Unattached and Available
28. Unemployed Workers Profile
29. Very Asian
30. Very Spanish
31. Wealthiest Asian Households
32. Wealthiest Black Households
33. Wealthiest Families
34. Wealthiest Hispanic Households
35. Wealthiest Households
36. Wealthiest Non-Families
37. Wealthiest White Households
38. Work at Home
39. Young and Rich Households
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