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Current SME Spending Patterns Point to a New Digital Divide
Longhaus, March 2009, Pages: 4
In October 2008 Longhaus conducted an interim small-scale study into the ICT practices of Australia’s Small-to-Medium Enterprise (SME) market as a prelude to a major study in 2009. The initial results provided directional evidence of the core challenges faced by ICT vendors and suppliers attempting to access the SME market. Longhaus qualitatively tested the findings of the study during several public presentations between January and March 2009. The strength of the feedback and critical nature of the findings in the face of the current global economic performance led Longhaus to publish these interim results ahead of the major study. Longhaus define the SME market in Australia as those organisations with between 20-199 employees.