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Defining Cloud Computing Highlights Provider Gaps in the Australian ICT market
Longhaus, Aug 2009, Pages: 12
Cloud computing has emerged as an area of increasing interest for both ICT vendors and end-users alike over the past 24 months, with industry leading organisations all presenting their cloud computing credentials and strategies to the open market. For example, during 2008 IBM opened 13 cloud centres world wide to assist clients to understand and apply cloud principles while Microsoft announced in April 2008 that it would build a computing hub for its cloud-based Information Worker offerings in Singapore. This was followed by the launch of their Azure Services Platform in November of the same year.
As a result of this increasing activity Longhaus undertook to assess both the demand and supply side trends surrounding cloud computing in the Australian market. Specifically, we sought to identify the available cloud computing providers in Australia and obtain a baseline of cloud computing usage levels and adoption intent across Australia’s medium and large enterprises. The data, gathered as part of the Longhaus 2009 ICT Spending and Priorities Studyi, the Longhaus Q3 2009 CIO Confidence Pollii and secondary research for providers, was then contrasted with the results of briefings from IBM, Microsoft, Oracle, CA, VMWare, Firstservis and Ultra Serve to determine the future directions of cloud computing and its implications for Australian end-user organisations and the local ICT market.
Interest in cloud computing is on the rise. After the successful market entry of Amazon’s Web Services, including Elastic Compute Cloud and Simple Storage Service, every major vendor has now announced some form of cloud-based initiative in the last 18 months. In 2008 Longhaus research confirmed that Australia is not immune from the hype with 45% of Australia’s large to medium enterprises seeing cloud computing as a priority. In 2009 the level of interest had risen by a further 10%, with 56% of Australia’s medium to large organisations now saying that they were taking an interest in cloud computing’s potential. And while only 10% of these same firms had adopted some form of “as-a-service” offering, 40% indicated that they were either actively planning or considering moving in this direction within the next 12-24 months.
Of course the term cloud computing is broad and covers software-as-a-service, platform-as-a-service and infrastructure-as-a-service offerings. Yet despite significant latent demand for cloud computing services Longhaus can now confirm that Australia’s ICT market has focused on software-as-a-service at the expense of other cloud offerings. As a result, the choice of infrastructure-as-a-service rests within a very small pool of suppliers including Rejila and LC9. End-users seeking to implement infrastructure-as-a-service may be forced to take a private cloud path in partnership with a major vendor or seek off-shore providers in the short term until the local supply markets improve.
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