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Hong Kong: Mobile Data Becomes the Focus of Leading Hong Kong Operators
Pyramid Research, Inc., Nov 2009, Pages: 28
The Hong Kong telecom market generated $4.6bn in 2008, up 5.9% from 2007 levels. Over the next five years, Pyramid Research expects Hong Kong’s total telecom services market to grow at a CAGR of 2.4%, increasing from $4.8bn in 2009 to $5.4bn in 2014. Mirroring the trend of other developed Asian markets, Hong Kong’s traditional fixed voice business is expected to experience a -2.7% compound annual decline between 2009 and 2014. The degree of contraction will be the lowest among all developed markets in Asia Pacific with the exception of Singapore, which will experience a compound annual decline of only -1.6% over the same period. Mobile voice will continue to be the main source of revenue throughout the forecast period, with revenue increasing from $1.95bn in 2009 to $2.03bn in 2014, representing 38% of the total revenue pie. Mobile data will experience a more robust growth rate due to increased adoption of data-centric devices such as 3G data cards and smartphones. Pyramid Research projects that mobile data revenue will increase at a CAGR of 10.5%, between 2009 and 2014, from $557m to $916m. Fixed broadband services will move from the third-largest revenue generator to fourth, overtaken by the strong growth in mobile data. The already high fixed broadband penetration level in Hong Kong limits this service’s potential for overall growth.
In Hong Kong, mobile services will make gains against fixed services in the coming years, reaching 55% of total revenue by 2014, according to this latest report.
Hong Kong: Mobile Data Becomes the Focus of Leading Hong Kong Operators offers a precise, incisive profile of the country's converged telecommunications, media, and technology sectors based on proprietary data from our research in the Hong Kong market. This 28-page report provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies, such as WiMAX, IPTV, and VoIP. It provides a comprehensive view of the Hong Kong communications market by analyzing key trends, evaluating near-term opportunities, and assessing upcoming risks factors. Download an excerpt of this report here.
'This rise in the market share of mobile services is due to the accelerating adoption of mobile broadband services,' says Daniel Yu, Analyst at Pyramid Research and author of the report. 'We expect mobile subscription numbers in Hong Kong to increase from 9.2m at year-end 2008 to 10.8m at year-end 2014,' he adds.
The report finds that operators will focus on migrating existing 2G users to 3G+ while promoting data usage to counterbalance the decline in voice ARPS. 'Operators' continued push for 3G adoption will drive 3G subscriptions as a proportion of total subscriptions from 32% at year-end 2008 to 86% at year-end 2014.'
Even though mobile voice ARPS will continue to drop due to continuing downward pressure on voice tariffs, healthy growth in data services will ensure that total mobile ARPS will increase at a 1% CAGR, to $22.86 in 2014. 'Operators will also rely heavily on 3G+ networks to offer innovative and revenue-generating VAS, such as mobile TV, media downloads, gaming and customized applications,' Yu explains. 'Messaging services will still contribute 55% of total data revenue in 2009, but as 3G services become even more pervasive, infotainment and connectivity will together make up 61% of total data revenue by 2014.'
Hong Kong: Mobile Data Becomes the Focus of Leading Hong Kong Operators is part of Pyramid Research's Asia-Pacific Country Intelligence Report Series. The premium Country Intelligence Reports are the industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide.
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