The growing Hispanic population is quickly changing America’s demographic mix. Retailers are targeting this growing population with innovative marketing and messaging campaigns to both increase sales and customer bases. But what is the picture of Hispanic households in terms of CE ownership and future purchase intentions? What are the differences in Hispanic household spending compared to non-Hispanic households? This report examines key differences in CE spending, ownership, service subscriptions and future purchase expectations among Hispanic and non-Hispanic households. It further examines CE spending habits and purchase expectations within the upcoming year. This analysis is a must for manufacturers and retailers who want a better understanding of this growing market.
All data are derived from CEA’s 11th Annual CE Ownership and Market Potential Study.
Topics Included In Study: Accessories; Audio; Computer Peripherals; Computers; Digital Imaging; Digital Television; Gaming; Home Communications; Internet; Mobile Electronics; Portable; Video; Wireless Communications
