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Home Improvement in South America
Datamonitor, Aug 2010, Pages: 30
The Home Improvement in South America industry profile is an essential resource for top-level data and analysis covering the Home Improvement industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
- Contains an executive summary and data on value, volume and/or segmentation
- Provides textual analysis of Home Improvement in South America’s recent performance and future prospects
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Includes a five-year forecast of Home Improvement in South America
- The leading companies are profiled with supporting key financial metrics
- Supported by the key macroeconomic and demographic data affecting the market
Highlights
- Detailed information is included on market size, measured by value and/or volume
- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The home improvement market consists of the following segments: decorative materials; electrical hardware; hardware; non-decorative materials; and tools. The decorative materials segment includes paint, varnish, wall tiles, wallpaper, and woodcare products. Electrical hardware includes alarm systems, batteries, ceiling / wall lights, garden and outdoor lighting, sockets, plugs and switches, torches and portable lamps, and wiring / flex. Hardware includes brackets, locks, nails, nuts and bolts, screws and other hardware, such as base metal mountings, door fittings, etc. The non-decorative materials segment includes adhesives, aggregates, board, cement, doors and window frames, glass, plaster, plumbing supplies, timber, and other non-decorative materials, such as bricks, sand, etc. The tools segment includes manual and power tools. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates. The abbreviation 'DIY' in this profile refers to 'do-it-yourself', an alternative term to home improvement used in certain countries.
For the purposes of this report, the Americas consists of North America and South America.
North America consists of Canada, Mexico, and the United States.
South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.
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