3-D TV: Where Are We Now and Where Are Consumers?
Consumer Electronics Association, The, February 2009, Pages: 27
In recent years there has been a resurgence of 3-D video content in theaters. Now 3-D content is beginning to take shape as a viable media within the home entertainment lan dscape. This whitepaper, written jointly by the Consumer Electronics Association (CEA) and the Entertainment and Technology Center at the University of Southern California provides new insights into the evolution of 3-D video, including:
- A review of the history of 3-D video
- A primer on the technology alternatives bringing 3-D to the screen
- An examination of overall awareness for 3-D content
- An exploration of the demographic characteristics for those most interested in 3-D
- A look into how 3-D video will influence media consumption moving forward.
- This study is a must read for anyone looking at the future of TV.
- Background/Methodology
-- Key Insights
-- Table of Contents
-- Short History of 3-D
-- Relevant 3-D Home Display Types
-- In the Eyes of the Consumer:
- Understanding the Current State of 3-D
-- Understanding the Opportunity and
- Challenges for Manufacturers of 3-D
- Capable Hardware and the
- Producers of 3-D Content
-- 3-D TV Purchasing Decisions
-- Content
-- 3-D Standards
-- Concluding Thoughts
- Appendix: 3D at CES 2009
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