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CE Product Returns - Why They Happen and How to Reduce Them
Consumer Electronics Association, The, Sep 2008, Pages: 239
While the CE industry is a multi-billion dollar one, the returns generated also tally in billions of dollars. This creates stresses for the many players in the market, including manufacturers and retailers. The 2008 CE Product Returns study is the seventh in a series of studies conducted by CEA Market Research to further the industry's understanding of key questions surrounding product returns, including:
- Are return rates increasing or decreasing? What is the total dollar value of returns?
- When returning products, does the consumer exchange for another product by the same manufacturer or a different one? Or is the money just leaving the CE industry?
- For the section of the CE industry that I am interested in, what are the return rates? Video product return rates? Audio products? Computer products? In-vehicle products? Other products and accessories?
- Manufacturers and Retailers: Why did the consumer return the product? Are there issues under my control?
- Manufacturers: Are the product returners loyal to my brand or have I lost customers?
- Retailers: How satisfied with the return process are consumers? What area will help to ensure that my customers keep coming back?
Topics Included In Study: Audio; Computers; Digital Imaging; Digital Television; Gaming; Mobile Electronics; Portable; Retail; Video; Wireless Communications
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