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Consumer Technology Trends in the Middle East’s Persian Gulf Region
Consumer Electronics Association, The, July 2008, Pages: 302
The Persian Gulf region of the Middle East along with Egypt is expected to collectively generate over $1 trillion in GPD in 2008. How do the 119 million consumers of this fast growing region use technology to work, to be entertained, to be informed and to communicate? The CEA Market Research Department, working in conjunction with the Dubai-based Maktoob Research, delves into these issues and more with a comprehensive study of consumers in Bahrain, Egypt, Kuwait, Qatar, Saudi Arabia and United Arab Emirates. The study focuses on:
- CE ownership, usage and intent to buy
- The CE shopping and buying process
- Purchase drivers and brand perceptions
- Media consumption and acquisition
Topics Included In Study: Accessories; Audio; Computers; Content; Digital Imaging; Digital Television; Gaming; Home Communications; Home Networks; Internet; Mobile Electronics; Portable; Retail; Video; Wireless Communications
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