In-Vehicle Entertainment and Communication Technologies - An In-Depth Look
- ID: 1130267
- June 2008
- Region: North America, United States
- 51 Pages
- Consumer Electronics Association, The
Previous CEA research found the average American spends about 16.5 hours a week in a vehicle, and that consumers are turning to various technologies to make the most of that time. So how exactly are today’s entertainment and communications technologies shaping the universe inside the vehicle? How is the atmosphere different for vehicles with families from those where the driver is solo? What desires do drivers have for enhancing their entertainment and communications options while in their vehicles? To answer these questions CEA utilized a unique in-depth online qualitative research system. Over the course of 5 days, 40 adults reported on their in-vehicle behaviors and responded to targeted questions and activities.
Don’t miss this unique body of research which measures the thoughts, feelings, attitudes, behaviors, and opinions of real consumers about in-vehicle entertainment and communication technologies.