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EU Digestive Health Ingredients Market
Frost & Sullivan, July 2009, Pages: 145
This research service tracks the key trends in the EU digestive health ingredients markets, while also quantifying the markets in terms of revenue and unit shipment. Key companies and their position in their relevant market segments is analyzed. It provides revenue forecasts at a total market and segment level, from 2009 to 2015. It also includes in-depth market analysis, competitive analysis, and product analysis.
Research Overview
This Frost & Sullivan research service titled EU Digestive Health Ingredients Market provides a detailed examination of industry trends including market drivers and restraints. It also offers forecasts up to 2015, together with a detailed account of the prevailing competitive landscape. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: prebiotics, probiotics and digestive enzymes.
This analysis is available through the publisher's Food & Beverage Ingredients Growth Partnership Services programme. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services programme ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth. For more information on this custom subscription service, please click here.
Market Overview
Price Increases and New Application Areas Boost Revenues
Sizeable consumer need and rising awareness, together with product availability, have made digestive health ingredients the leading segment among functional foods. In 2008, digestive health was the largest product segment of the total EU approved functional food market, accounting for 68.0 per cent of sales in 2008. Rising product prices, coupled with the extension of application areas, will boost market prospects. 'The European market for digestive health ingredients is at the growth stage and new product launches are at high level,' notes the analyst of this research. 'Products for digestive health are available in both functional foods and dietary supplement segments with the former having a relatively bigger share in terms of both volume and value in 2008.'
The increase in prices has positively impacted market revenues. The extension of applications to meat and fish categories has further stimulated growth. For instance, the global leader of inulin and oligofructose, Beneo-Orafti declared a price increase for its range of BENEO products. Hikes of 6 per cent in the price of liquid products and 8 per cent in that of powdered products were effected in late 2007 with a subsequent 25 per cent increase implemented from November 2008. The company engaged in co-branding in meat products for the first time with its prebiotic ingredients in September 2008. In addition to its existing line of ingredients for meat-based products, it introduced two new products including canned fish in Germany and turkey steak in Spain. Both the products featured Beneo-Orafti’s ingredient branding for the first time.
'Drawing attention towards informative marketing tactics to educate a wide range of consumers about the benefits of digestive health products will be an effective tool to boost consumption,' advises the analyst. 'At the same time, all available opportunities should be assessed to make more expansive claims when marketing products with strong digestive health credentials.'
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Prebiotics
- Probiotics
- Digestive enzymes
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