EU Digestive Health Ingredients Market

Frost & Sullivan, July 2009, Pages: 145

This research service tracks the key trends in the EU digestive health ingredients markets, while also quantifying the markets in terms of revenue and unit shipment. Key companies and their position in their relevant market segments is analyzed. It provides revenue forecasts at a total market and segment level, from 2009 to 2015. It also includes in-depth market analysis, competitive analysis, and product analysis.

Research Overview
This Frost & Sullivan research service titled EU Digestive Health Ingredients Market provides a detailed examination of industry trends including market drivers and restraints. It also offers forecasts up to 2015, together with a detailed account of the prevailing competitive landscape. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: prebiotics, probiotics and digestive enzymes.

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Market Overview

Price Increases and New Application Areas Boost Revenues

Sizeable consumer need and rising awareness, together with product availability, have made digestive health ingredients the leading segment among functional foods. In 2008, digestive health was the largest product segment of the total EU approved functional food market, accounting for 68.0 per cent of sales in 2008. Rising product prices, coupled with the extension of application areas, will boost market prospects. "The European market for digestive health ingredients is at the growth stage and new product launches are at high level," notes the analyst of this research. "Products for digestive health are available in both functional foods and dietary supplement segments with the former having a relatively bigger share in terms of both volume and value in 2008."

The increase in prices has positively impacted market revenues. The extension of applications to meat and fish categories has further stimulated growth. For instance, the global leader of inulin and oligofructose, Beneo-Orafti declared a price increase for its range of BENEO products. Hikes of 6 per cent in the price of liquid products and 8 per cent in that of powdered products were effected in late 2007 with a subsequent 25 per cent increase implemented from November 2008. The company engaged in co-branding in meat products for the first time with its prebiotic ingredients in September 2008. In addition to its existing line of ingredients for meat-based products, it introduced two new products including canned fish in Germany and turkey steak in Spain. Both the products featured Beneo-Orafti’s ingredient branding for the first time.

"Drawing attention towards informative marketing tactics to educate a wide range of consumers about the benefits of digestive health products will be an effective tool to boost consumption," advises the analyst. "At the same time, all available opportunities should be assessed to make more expansive claims when marketing products with strong digestive health credentials."

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- Prebiotics
- Probiotics
- Digestive enzymes

- 1. Executive Summary Market Overview
- Introduction
- Research Scope
- - Summary of the Major Findings and Key Trends
- Market Growth and Opportunities
- Key Market Findings and Trends
- Competitive Analysis
- Recent Market Activities
- Conclusions

- 2. Introduction to the Industry Market Overview and Definitions
- Introduction
- Market Definition
- - Industry Challenges
- Challenges Faced by the Industry
- - Industry Legislation
- Regulatory Landscape

- 3. Total Digestive Health Ingredients Market Market Overview
- Introduction
- Consumer Trends
- Critical Success Factors
- Application Analysis
- Role of Key Digestive Health Ingredients
- Market Engineering Measurements
- - Market Forecasts
- Revenue Forecasts

- 4. Prebiotics Market Market Overview
- Introduction
- Notable Product Introductions
- Inulin and Fructooligosaccharides
- Mannanoligosaccharides
- Galactooligosaccharides
- Galactofructose
- Other Prebiotic Products
- Key Digestive Health Products with Prebiotics
- Key Company Profiles
- - Market Forecasts and Trends
- Market Drivers
- Market Restraints
- Market Forecasts for Fructans
- Market Forecasts for MOS
- Market Forecasts for GOS
- Market Forecasts for Galactofructose
- Market Forecasts for Other Prebiotics
- - Competitive Analysis
- Competitive Structure
- Market Share Analysis for Inulin Market
- Market Share Analysis for FOS Market
- Market Share Analysis for MOS Market
- Market Share Analysis for GOS Market
- Market Share Analysis for Galactofructose Market
- Consumer Market Trends for Prebiotics

- 5. Probiotics Market Market Overview
- Introduction
- Consumer Trends
- Notable Product Launches of World Probiotics Market
- Studies on Health Benefits of Probiotics
- Application Analysis
- - Market Forecasts and Trends
- Market Drivers
- Market Restraints
- Revenue Forecasts of Probiotics Market
- Revenue Forecasts of Dairy Yoghurt and Yoghurt Drink Probiotics Market
- Revenue Forecasts of Non-dairy Food and Beverage Probiotics Market
- Revenue Forecasts of Dietary Supplement Probiotics Market
- - Competitive Analysis
- Competitive Structure
- Recent Market Activities
- Business Areas of Key Market Participants
- Examples of Digestive Health Products with Probiotics
- Market Share Analysis of Dairy Yoghurt and Yoghurt Drink Probiotics Market
- Market Share Analysis of Non-dairy Food and Beverage Probiotics Market
- Market Share Analysis of Dietary Supplement Probiotics Market

- 6. Digestive Enzymes Market Market Overview
- Introduction
- Categories of Digestive Enzymes
- Product Analysis
- Application Analysis
- Key Digestive Health Products with Enzymes
- - Market Forecasts and Trends
- Market Drivers
- Market Restraints
- Revenue Forecasts
- - Competitive Analysis
- Competitive Structure
- Market Share Analysis

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