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The Future of Senior Nutrition: Key Ingredients, Strategic Issues and Targeted Opportunities for Older Consumers

Business Insights, Nov 2009, Pages: 137


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Seniors, have emerged as a powerful consumer audience which food and drinks marketers need to meet the needs of better. Senior spending power and the realization that older consumers are not “set in their ways” have all contributed to marketers no longer overlooking this group and instead asking themselves what the needs of the consumers are and how product propositions can be updated in order to meet these needs more effectively. And for food and drinks players the question has become how can products help Seniors meet their dietary goals better. The Future of Senior Nutrition: Key ingredients, strategic issues and targeted opportunities for older consumers focuses on the role that nutrition plays in Seniors' food and drinks choices and behaviours.



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