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The Taiwanese Desktop PC Industry, 4Q 2009
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Dec 2009, Pages: 40
This research report presents shipment volume and value forecasts and a recent quarter review of the Taiwanese desktop PC industry. The report includes desktop PC shipment volume, value, ASP, shipment by tier and maker, product mix analysis, as well as breakdowns by customer, shipment destination, and assembly location. The content of this report is based on primary data obtained through interviews with desktop PC makers.
The report finds that in the third quarter, traditionally a peak season for desktop PC shipments, the mature markets saw rare sequential declines in shipment volume, a phenomenon unseen in recent years. At the same time, back-to-school demand did not fully manifest while desktop PC procurement in the enterprise market was not strong, either.
With the desktop PC market affected by the desktop replacement effect, shipment goals for the fourth quarter are relatively conservative. The importance of all-in-one models, nevertheless, has been on the rise, and manufacturers boasting advantages in this segment are expected to benefit from this trend.
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