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Mobile Entertainment Services
Berg Insight AB, Dec 2009, Pages: 141
Mobile Entertainment Services is a comprehensive report analysing the evolution of music, games and television for mobile devices.
This strategic research report from Berg Insight provides you with 140 pages of unique business intelligence and expert commentary on which to base your business decisions.
This report will allow you to understand:
Users – how are they consuming mobile entertainment today and in the future?
Music – how can the mobile industry benefit from the ongoing digital revolution in the music industry?
Gaming – will the mobile handset become a major gaming platform?
Television – what does it take to deliver an attractive user-experience on mobile handsets?
Strategies – how should mobile operators and other industry players position themselves in entertainment?
This report answers the following questions:
What will be the future role for mobile handsets in the entertainment industry?
How will digital music be consumed by mobile users?
Will mobile handsets become a significant gaming platform?
What are the main challenges facing prospective providers of mobile TV?
Which are the most successful business models and strategies for mobile entertainment?
What impact will the demand for entertainment services have on the future mobile infrastructure?
What lessons can be learned from the most advanced markets in Asia-Pacific?
Who should but this report?
Mobile Entertainment Services is the foremost source of information about the status, future trends and technology developments on this market. Whether you are a telecom vendor, telecom operator, broadcaster, investor, consultant or application developer, you will gain valuable insights from our in-depth research.
Berg Insight says finding the right revenue models will be critical for mobile entertainment
According to a new research report from the analyst firm Berg Insight, the prospects for the mobile entertainment industry look bright for the coming decade. “All the prerequisites for the mobile phone to move beyond voice services on a large scale are finally in place, and the users are ready”, said Sabine Ehlers, Associate Analyst, Berg Insight. “The challenge now facing providers of mobile entertainment services is to adapt their products to the mobile medium.” She adds that the mobile phone is not a terminal which encourages aimless browsing and exploring. Therefore the first challenge facing content producers is to ensure that their products are easy to find and sold through channels which the consumers feel confident using, traditionally operator portals or branded stores.
A key issue still to be resolved is however to find appropriate business models for mobile entertainment. Berg Insight recommends content providers to explore new price models, such as pay-per-session and subscriptions, to create more dependable revenue streams. To begin with operators are advised to offer differently sized subscriptions of minutes or bytes, and then increasingly bundle these with services such as TV and music, as a way to retain customers and to maintain revenue per subscriber. To reach the majority of users who are not yet willing to pay for mobile services, Berg Insight also recommends exploring applications as vehicles for advertising, as well as contents sold bundled with other digital goods or even physical products.
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