Worldwide PC Market 2010

The PC industry will celebrate its 35th year anniversary in 2010. From its humble beginning as hobby computer kits in the spring of 1975, the PC industry has come a long way. In 1975 less than 50,000 PCs were sold with a value of about $60M. From this limited start the PC industry has grown to unit sales of over 280M units in 2009. PC retail revenue topped $330B in 2007 and 2008, but is in a declining phase due to continued price declines and a shift to low-cost products such as netbooks. The next table shows the tremendous growth of the PC industry in the last 30+ years. And the growth of the PC industry will continue, but at much lower rates than previously—at least in terms of unit sales.

The sheer size of the PC industry limits its growth rate, but the yearly worldwide sales will grow by over 36% in the next five years—from 281M units in 2009 to nearly 384M in 2014 or a 6.4% compound annual growth rate. Worldwide PCs in-use surpassed 1.3B units in 2009 and will reach nearly1.9B units by year-end 2014. Worldwide cumulative PC sales topped 1B units in 2002 and 2B in 2007 and will surpass 4B in 2013. PCs in-use reached 281M in the U.S. in 2009 and will top 350M in 2014.

PC revenue was growing slower than unit growth due to considerable price declines and is now declining due to lower unit sales growth than price declines. The worldwide PC revenues were $251B in 2000, which increased to over $333B in 2007. Worldwide PC revenue will decline to $300B in 2010 will remain in this range for the next five years. SHOW LESS READ MORE >

1.0 Executive Summary

1.1 PC Market Segments
1.2 PC Vendor Shipments
1.3 New PC Opportunities

2.0 PC Forecast Summary

2.1 What is Included in the PC Shipment Forecast?
2.2 PC Market Perspectives
2.3 Worldwide PC Sales Summary
2.4 USA PC Sales Summary
2.5 Historical Perspectives on USA PC Industry

3.0 PC Technology Trends

3.1 Technology Trends
3.2 Semiconductor Technologies
3.3 PC Technology Trends
3.4 Mass Storage Technologies
3.4.1 Memory Cards
3.5 Emerging PC Opportunities
3.6 PC Manufacturing

4.0 Worldwide PC Forecast

4.1 What Countries are in each Region?
4.2 Total PC Unit Sales by Region
4.3 Server PC Unit Sales by Region
4.4 Desktop PC Unit Sales by Region
4.5 Mobile PC Unit Sales by Region
4.5.1 Netbook PC Forecast
4.5.2 Tablet PC Forecast
4.6 PCs-in-Use by Region
4.7 PCs in Homes by Region
4.8 PCs in Businesses by Region

5.0 Worldwide PC Revenues

5.1 Total PC Revenues by Region
5.2 Server PC Revenues by Region
5.3 Desktop PC Revenues by Regions
5.4 Mobile PC Revenues by Region

6.0 Worldwide Shipments of Leading PC Vendors

6.1 U.S. Shipments of Leading PC Vendors

7.0 Forecast Methodology and Assumptions

7.1 PC Demand Factors
7.2 Ultimate PC Penetration Rates
7.3 PC Forecast Assumptions

8.0 Forecast Spreadsheet Details

8.1 PC Market Summary by Region
8.1.1 USA PC Market Summary
8.1.2 N. America PC Market Summary
8.1.3 W. Europe PC Market Summary
8.1.4 E. Europe PC Market Summary
8.1.5 Europe PC Market Summary
8.1.6 Asia Pacific PC Market Summary
8.1.7 Latin America PC Market Summary
8.1.8 M. East/Africa PC Market Summary
8.1.9 Worldwide PC Market Summary
8.2 PC Manufacturer Summary
8.2.1 Acer
8.2.2 Apple
8.2.3 Compaq Computer Historical Data
8.2.4 Dell Computer
8.2.5 Gateway
8.2.6 Hewlett-Packard
8.2.7 IBM Historical Data
8.2.8 Lenovo
8.2.9 NEC
8.2.10 Toshiba

9.0 PC Industry Resources

9.1 PC-Related Newsletters
9.2 PC-Related Magazines
9.3 PC-Related Websites
9.4 PC-Related Organizations
9.5 Other Research Reports by Computer Industry Almanac & eTForecasts

Worldwide PC Forecast: List of Figures and Tables

Table 1.1: U.S. and Worldwide PC Market Growth
Figure 1.1: PC Unit Sales by Regions
Table 1.2: U.S. and Worldwide PC Market Segments
Figure 1.2: PCs In-Use by Regions
Table 1.3: U.S. and Worldwide PCs-in-Use and PC Sales per 1,000 People
Table 1.4: PC Sales of Leading Vendors
Table 1.5: New PC Opportunities
Table 2.1: What is Included in the PC Sales Forecast?
Table 2.2 PC Market Perspectives
Table 2.3: Worldwide PC Market
Figure 2.1: Worldwide PC Sales by Product Segments
Table 2.4: Worldwide PC Market Segments
Table 2.5: USA PC Market
Figure 2.2: USA PC Product Unit Sales
Table 2.6: USA PC Market Segments
Table 2.7: USA Historical PC Sales
Table 2.8: USA PC Generations: 1-3
Table 2.9: USA PC Generations: 4-6
Table 2.10: USA PC Generations: 7-10
Figure 3.1: Technologies for PCs
Figure 3.2: Technology Price-Performance Wedge
Table 3.1: Technology Wedge Impact
Figure 3.3: Technology Wedge Families
Table 3.2: Semiconductor Technology Trends
Table 3.3: PC Technology Trends
Table: 3.4 Network-Communications Technologies
Table 3.5: Storage Technology Trends
Table 3.6: Small Form Factor Memory Cards
Table 3.7: Emerging PC Opportunities
Table 3.8: Leading Motherboard PC Suppliers
Table 3.9: Leading Notebook PC Suppliers
Table 4.1 Countries by Regions
Table 4.2: PC Unit Sales by Region
Table 4.3: Regional Market Shares for PC Unit Sales
Table 4.4: Regional PC Unit Sales per 1,000 People
Table 4.5: Server PC Unit Sales by Region
Table 4.6: Regional Market Shares for Server PC Unit Sales
Table 4.7: Desktop PC Unit Sales by Region
Table 4.8: Regional Desktop PC Unit Sale Market Shares
Table 4.9: Mobile PC Unit Sales by Region
Table 4.10: Regional Mobile PC Unit Sale Market Shares
Table 4.11: Notebook PC Unit Sales by Region
Table 4.12: Regional Netbook PC Unit Sale Market Shares
Table 4.13: Tablet PC Unit Sales by Region
Table 4.14: Regional Tablet PC Unit Sale Market Shares
Table 4.15: PCs-in-Use per 1,000 People by Region
Table 4.16: PCs-in-Use by Region
Table 4.17: Server PCs-in-Use by Region
Table 4.18: Desktop PCs-in-Use by Region
Table 4.19: Mobile PCs-in-Use by Region
Table 4.20: Households with PCs by Region
Table 4.21: PCs-in-Use per Household by Region
Table 4.22: PCs in Homes by Region
Table 4.23: Share of PCs in Homes of Total PCs by Region
Table 4.24: PCs in Businesses by Region
Table 4.25: Share of PCs in Businesses of Total PCs by Region
Table 5.1: Worldwide PC Revenues by Region
Table 5.2: Regional PC Revenue Market Shares
Table 5.3: Server PC Revenue by Region
Table 5.4: Regional Server Revenue Market Shares
Table 5.5: Desktop PC Revenue by Region
Table 5.6: Regional Desktop PC Revenue Market Shares
Table 5.7: Mobile PC Revenue by Region
Table 5.8: Regional Mobile PC Revenue Market Shares
Table 6.1: Leading PC Vendors' Worldwide Shipments: 1990-1999
Table 6.2: Leading PC Vendors' Worldwide Shipments: 2000-2007
Table 6.3: Leading PC Vendors' Worldwide Shipments: 2008-2013
Table 6.4: Leading PC Vendors' Worldwide Unit Market Shares
Table 6.5: Top 10 PC Brands in 2008
Table 6.6: Leading PC Vendors' USA Shipments: 1990-1999
Table 6.7: Leading PC Vendors' USA Shipments: 2000-2007
Table 6.8: Leading PC Vendors' USA Shipments: 2008-2013
Table 6.9: Leading PC Vendors' USA Unit Market Shares
Table 7.1: PC Demand Factors
Table 7.2: USA Ultimate PC Penetration in 2020
Table 7.3: 2020 USA PC Replacement Sales Scenario
Table 7.4: Ultimate PC Penetration Factors
Table 7.5: PC Forecast Assumptions
Table 7.6: PC Product Trend Assumptions
Table 8.1: PC Shipment Forecast Content
Table 8.2: PC Vendor Forecast Content
Table 8.3: USA PC Market Summary
Table 8.4: N. America PC Market Summary
Table 8.5: W. Europe PC Market Summary
Table 8.6: E. Europe PC Market Summary
Table 8.7: Europe PC Market Summary
Table 8.8: Asia Pacific PC Market Summary
Table 8.9: Latin American PC Market Summary
Table 8.10: M. East/Africa PC Market Summary
Table 8.11: Worldwide PC Market Summary
Table 8.12: Acer
Table 8.13: Apple
Table 8.14: Compaq Computer Historical Data
Table 8.15: Dell Computer
Table 8.16: Gateway Historical Data
Table 8.17: Hewlett Packard
Table 8.18: IBM Historical Data
Table 8.19: Lenovo PC Business
Table 8.20: NEC
Table 8.21: Toshiba
Table 9.1: PC-Related Newsletters
Table 9.2: PC-Related Magazines
Table 9.3: PC-Related Websites
Table 9.4: PC-Related Organizations

- Acer
- Apple
- Compaq
- Dell Computer
- Gateway
- Hewlett-Packard
- IBM Historical Data
- Lenovo
- NEC
- Toshiba