Nine months passed since the last research of the fast food market in Russia. The forecast of “Business Port” analysts as for this segment have been proved: the fast food market under the conditions of crisis gain in strength. Alongside the demand in reception of acute information about the fast food market in Russia barely grew.
The present analytical reference contains the acutest information about the fast food restaurants market in Russia.
Group of persons concerned. Information, provided in the reference, may be of interest for the following groups of users: - Russian and foreign fast food networks; - Potential investors into this market sector; - Other participants of the market. - The research’s object is the Russian market of fast food restaurants. - The region of study is Russia. - The aim of the research is revelation of the recent trends at the Russian fast food restaurants market.
Basic task of the analysis are to: - Provide the major parameters of the market’s development in 2008; - Estimate the effect of the crisis on the market as a whole; - Provide data about the major players of the industry, assess the effect of the crisis on their activity; - Present information about the investment appeal of the market, data about the largest franchises; - Provide the data about the effect of the crisis on the Russia largest cities’ markets.
Methods of the research. In order to solve the raised tasks we made the monitoring of materials of printed and electronic business and specialized editions; statistic collections, Internet; materials of marking and consulting companies and other sources. Volume and structure of the report. The analytical reference consists of 4 sections with the total number of 35 pages; having 14 figures; 9 tables.
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