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North American Hosted Enterprise Email Markets
Frost & Sullivan, Dec 2009, Pages: 62
This Frost & Sullivan research service titled North American Hosted Enterprise Email Markets provides an analysis of the factors positively and negatively impacting the market, discusses market and technology trends, and provides a revenue forecast and vendor positioning analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following applications: hosted/cloud-based enterprise email.
Cloud-based Services and Collaboration Trigger Growth in the North American Hosted Enterprise Email Markets
After being bogged down by uncertainty for several years, the North American hosted enterprise email markets have finally taken off in earnest. In the past, businesses perceived email as mission-critical and were skeptical about email applications residing outside the enterprise in third-party data centers. However, the entry of large cloud-based providers and on-premises email vendors has lent credibility to the software as a service (SaaS) delivery model. Apart from this, technology maturity and cost advantages have helped spur the growth of hosted email services among enterprise users. 'Email is still one of the most critical communication tools available to business users,' notes the analyst of this research service. 'Though the technology itself is not new, innovative delivery models are evolving rapidly.' One of the major drivers for this change is cost, closely followed by the growing complexity of email systems.
On-premises email platforms are complicated, expensive, and require a certain level of expertise and investment capabilities. Increasing email sizes and larger storage requirements have also contributed to escalating costs. Email archiving (online backup and recovery), compliance, and security (filtering, spam control) add layers of complexity to the email environment.
Compliance issues dictate that organizations archive their email over a period of time, thereby forcing businesses to invest in expensive storage area network (SAN) architectures. In addition, businesses need to monitor closely the rapidly evolving virus and spam threats, which are major causes of distraction from their core business focus.
Typically, a cloud model would accommodate a wide variety of applications and is not subject to the lowest common denominator principle that is applied in a physical environment. The basic tenet of the cloud services model is that customers have a greater choice in terms of the number and range of applications.
The market will be in a certain state of flux as large cloud-based email providers align their collaboration strategies around email.. While the growing number of collaboration applications that are being built around email will drive adoption in terms of sheer number of email boxes/seats, bundling will drive down the price per box when email is offered as part of a more comprehensive package.
The hosted enterprise email market is evolving continuously with new competitors entering the market and business models undergoing transformation. While established hosted email providers are offering integration capabilities and tools to differentiate themselves in the market, email software vendors have launched cloud-compliant email and collaboration solutions. Pure cloud-based email providers are leveraging their low-cost delivery model to encourage migration from on-premises platforms. 'In such a highly competitive market, hosted email providers can achieve cutting edge by offering exceptional service levels that focus on uptime, scalability, and application bundles,' says the analyst. 'Email-related management services represent another unique value proposition offered by service providers.' Enterprises are already experimenting with hybrid email models to cut down email costs. As service providers and application vendors collaborate to integrate more applications, this hybrid model would work well even for large organizations.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Unattended (reservationless) audio conferencing services
- Attended audio conferencing services
Technologies
The following technologies are covered in this research:
- Unified communications
- Cloud-based email
- Collaboration applications
- Software as a service
- Asynchronous collaboration
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