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Sri Lanka Tourism Report 2010

Business Monitor International, Nov 2009, Pages: 36


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The Sri Lanka Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Sri Lanka's tourism industry.

Core Forecasts
The global economic crisis weighed on tourist arrivals to Sri Lanka in the first five months of 2009, which all showed double-digit declines year-on-year (y-o-y). However, there have since been several strong months of data, with August arrival figures of 41,207 actually marking a 34.3% increase y-o-y. The most recent data (for January-September 2009) show arrivals of 309,142, down by 2.6% y-o-y. The reason for the dramatic improvement in Sri Lanka’s tourism data is the May 2009 declaration of victory by Sri Lankan President Mahinda Rajapaksa.over the rebel Liberation Tigers of Tamil Eelam (LTTE or the Tamil Tigers).

Against this backdrop of slowly recovering demand, we believe there is a chance that 2009 tourist arrivals could well be largely unchanged y-o-y, or maybe even slightly higher. This would be an impressive result when compared with other regional tourism destinations. The stage would then be set for moderate-tostrong recovery over the rest of our forecast period to 2014.

‘Peace Dividend’ To Boost Tourism
The outlook for Sri Lanka’s tourism industry has been transformed by the military victory of government forces over rebel Tamil Tiger forces in May 2009. With much of the Tamil leadership having been killed, there is reason for cautious optimism that the social situation in Sri Lanka can improve rapidly. Sri Lankan Airlines chair Nishantha Wickremasinghe said he hopes the company can take advantage of the ‘peace dividend’ by increasing the number of destinations the airline serves. BMI is basing its tourism sector forecasts on continued peace across our forecast period through to 2014.

New Company Profile
For 2010, BMI has commenced coverage on Aitken Spence Hotels, which can be found in the Company Profile section of this report. Aitken Spence Hotels is a Sri Lankan hotel chain that owns or manages nine properties in Sri Lanka, five resorts in the Maldives, five hotels in India and five hotels in Oman.


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