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The 2009 Import and Export Market for Telephone Sets in South Africa

On the demand side, exporters and strategic planners focusing on telephone sets in South Africa face a number of questions. Which countries are supplying telephone sets to South Africa? How important is South Africa compared to others in terms of the entire global and regional market? How much do the imports of telephone sets vary from one country of origin to another in South Africa? On the supply side, South Africa also exports telephone sets. Which countries receive the most exports from South Africa? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for telephone sets in South Africa. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for telephone sets for those countries serving South Africa via exports, or supplying from South Africa via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where South Africa fits into the world market for imported and exported telephone sets. The total level of imports and exports on a worldwide basis, and those for South Africa in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that South Africa is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize South Africa compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes. After the worldwide summary in Chapter 2 of both imports and exports of telephone sets, Chapter 3 goes into detail on imports, but for each major country of origin serving South Africa. A “major” market is defined as a country where South Africa represents a substantially large share of either imports or exports. For each major country exporting to South Africa, one can thus observe how important South Africa is to that exporting country compared to other countries of the world. Chapter 4 does the same, but for exports of telephone sets originating from South Africa, for each major country of destination. In doing so, one can discover the share that South Africa has in each major market; this share value is often used as a measure of competitiveness for South Africa. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of telephone sets to and from South Africa to and from all other major countries in the world. "Telephone Sets" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "telephone sets" is 76411 .
1 INTRODUCTION AND METHODOLOGY 2 SOUTH AFRICA AND THE WORLD MARKET 2.1 Imports in South Africa in 2009 2.2 Exports from South Africa in 2009 3 IMPORTS IN SOUTH AFRICA 3.1 Africa 3.1.1 South Africa 3.2 Asia 3.2.1 Hong Kong 3.2.2 India 3.2.3 Malaysia 3.2.4 Philippines 3.2.5 Singapore 3.2.6 South Korea 3.2.7 Taiwan 3.2.8 Thailand 3.3 Europe 3.3.1 Belgium 3.3.2 France 3.3.3 Germany 3.3.4 Hungary 3.3.5 Ireland 3.3.6 Italy 3.3.7 Poland 3.3.8 Romania 3.3.9 Spain 3.3.10 the Netherlands 3.3.11 the United Kingdom 3.4 Latin America 3.4.1 Brazil 3.4.2 Mexico 3.5 Oceana 3.5.1 Australia 3.6 the Middle East 3.6.1 Israel 3.6.2 Turkey 4 EXPORTS FROM SOUTH AFRICA 4.1 Africa 4.1.1 Ghana 4.1.2 Kenya 4.1.3 Malawi 4.1.4 Mauritius 4.1.5 South Africa 4.1.6 Tanzania 4.1.7 Uganda 4.1.8 Zambia 4.1.9 Zimbabwe 4.2 Asia 4.2.1 Hong Kong 4.2.2 Seychelles 4.3 Europe 4.3.1 Belgium 4.3.2 Germany 4.3.3 Ireland 5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 5.1 Disclaimers & Safe Harbor 5.2 ICON Group Ltd. User Agreement Provisions
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