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What to Learn From Pepsi’s Marketing in the Age of Thrift Strategy – What Marketing Executives Need to Know and How to Apply it to Your Own Company
ExecSense, Nov 2009, Minutes: 60
“What to Learn From Pepsi’s Marketing in the Age of Thrift Strategy” is a time efficient way to be in-the-know on what made this campaign so successful and understand tips, tricks and best practices for applying this strategy on behalf of your own company. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to arm yourself with ready-to-implement ideas for how your company can capitalize on this opportunity as well as make sure you are well-versed on the strategy so you can discuss the immediate ramifications with colleagues and other executives at your company, as this is an important development that will be discussed widely and have an instant impact on how to reach customers.
Upon ordering, we will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by Jonathan Willard, a strategy and communications expert, and focuses on:
- Everything you need to know in 60 minutes about Pepsi’s Marketing in the Age of Thrift marketing strategy and what has made it so successful
- Ready-to-implement tips, tricks and strategies for how your company can capitalize on the success of this strategy
- A detailed look at the specific actions, market conditions, financials and other factors that made this campaign successful and what this means for when you try and implement this strategy
- The 10 questions being asked the most by marketing executives, as well as their CEOs, with respect to how they can capitalize on this opportunity and what steps they should be taking to test this strategy for their own company
- Case studies of how other marketing executives are adapting this strategy for their own company
Praise for ExecSense Webinars:
- Thorough, informative and interesting...an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making.” - Greg Nowak, Partner, Pepper Hamilton
- Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
- ...get leading intelligence without ever leaving your office.” – Alex Wilmerding, Vice President, Citigroup
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