The company is able to respond promptly and efficiently to the demands of its diverse range of customers and to predict changes in fashion and market trends. Also, it invests heavily in research and development to ensure maximum production efficiency and strong product quality.
Unlike many of its rivals, the company has resisted the temptation to transfer production to low cost manufacturing locations outside Europe. It takes pride in the fact that it can label all its products as “Made in Italy”, a term which is synonymous with quality, innovation and style.
PRODUCT TESTING AND PRODUCT QUALITY
APPENDIX: PRODUCT RANGE
List of tables
Table 1: Carvico: product range, 2009