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Executive summary In a nutshell Ovum view Reduce, respond, retool Key messages Operators must exploit traffic and policy management to use scarce RAN bandwidth effectively without leaving money on the table Mobile operators must harness LTE to move from a “best effort” to a managed broadband experience and retool business models The promise and challenge of LTE Coping with the data traffic explosion and related pressure on profitability Traffic growth will continue to outpace revenue growth Service pricing policy has further decoupled revenues from resources Impacts of LTE Network investment strategies and LTE migration Business model evolution in the broadband era Maximizing LTE’s potential Using 3GPP standards for policy control Managing traffic and reducing bandwidth usage through optimization Harnessing policy and QoS priority management to move beyond “best effort” to a managed broadband experience Sorting through lots of options Value-added service opportunities Moving beyond access to differentiated services Leveraging subscribers’ habits and location to personalize services A standards-based toolkit provided by trusted partners List of Figures Figure 1: All 3GPP/3GPP2 mobile broadband roads lead to LTE Figure 2: Services that will be important over LTE