Digivision, which is positioning itself as a virtual pay-TV operator, has partnered with telco giants BSNL and MTNL to deliver IPTV services over their DSL-enabled fixed-line networks. Their combined objectives are both to upsell broadband customers to IPTV and to increase broadband uptake by enticing fixed-line subscribers to sign up to IPTV as a first step. It is still early days for rollout, uptake and awareness of IPTV in India, which must compete with some formidable satellite players, but there are good prospects for the growth of digital pay-TV and related services. Digivision is heavily promoting the on-demand and interactive capabilities of its MyWay IPTV service in order to differentiate from its satellite competitors.
