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Research Report on China's Aquatic Products Market
Beijing Zeefer Consulting Ltd., Aug 2008, Pages: 121
This report presents a full view of China’s aquatic products market, provides analysis and suggestions on how to enter this fast growing market in China. The report includes analysis on market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer’s behaviour, entry barriers, industrial environment and policy trends; introduces the procedure for exporting products to China, Chinese inspection & standards system, a list of major importers & agencies, annual trade fairs in China; provides full forecast to 2010 and key statistical data.
Through this research report, readers will know who are the major players and supervisors in China market, what are the market entry opportunities and barriers, where the right place to sell products is and when the booming season is, how many countries / regions exporting their products to China and where they go.
The total domestic consumption of aquatic products in China reached 46 million tons in 2006. In which the market share of imported aquatic products accounts for 1.6%-2% of the total. Since China has become the world’s biggest country in fishery and aquiculture, the current total value of China’s exported aquatic products takes up to 10% of the world’s gross export value of aquatic products, reaching USD 8.96 billion in 2006.
The value of China’s imported aquatic products has kept steadily increasing since China opened the market. In 2006, the gross value of imported aquatic products reached USD 3.19 billion, increased by 9.63% over that of the previous year and is 2.03 times of that in 2002. In the first six months of 2007, China’s imported aquatic product has been up to 1717 thousand tons, deducting 810 thousand tons of materials for processing of imported products and 521 thousand tons of fish powder, the actual imported aquatic products for resident consumption is 386 thousand tons (exclude ship back of ocean capture), which is 19.9% increase over the same period of the previous year. In which, the frozen fish from Russia is the main source of raw materials for further processing in China; Peru is the largest source country for China’s imported fish powder; Aquatic products for direct edible consumption are mainly to meet the demands for aquatic products in China caused by the limited supply domestically and the products mainly include frozen fish, like hairtail, clupeoid and codfish etc., mollusks (sleevefish) and shrimp.
In recent years, the purchasing power and willingness of China’s consumers is increasing. Both for urban and rural consumers, consumption in the catering industry as well as households, in coastal aquatic products consumption areas or non-consumption areas for aquatic products of inland cities, the proportion and consumption quantity of aquatic products are both increasing. But compared with Korea, Japan, Chinese Taiwan and Europe, the per capita consumption of aquatic products in China is still in the low level, only 16.2 kilos in urban residents and 5.6 kilos in rural in the year 2006. There is a huge development potential for improvements in China’s aquatic products market. After finishing this research work, we can make a reserved estimation that there will be an average annual increase of 5%-6% in demand for aquatic products in the domestic market in the period from now to 2010 with an annual consumption of 45.20 million tons to 52.55 million tons.
In China’s domestic market, low-end aquatic products mainly refers to grass carp, crucian, bighead carp, tilapia, hairtail and shrimps; main medium level fish including mandarin fish, river eel, eel, rainbow trout, pelteobagrus vachelli and weever etc.; high-end consumables refer to imported products such as sturgeon, southern catfish, channel catfish, eel, ivory clam, sea cucumber and sea-ear, etc..
The consumption of aquatic products in China shows a decline from east to west. Coastal cities in the Eastern and Southern parts of China and large and medium sized developed cities are the main areas consuming aquatic products. But with the development of transportation and freshwater farming, the consumption of aquatic products in inland cities has increased. Judging from the change in the quantity of consumption, we can see that the increase of consumption is mainly in growing inland cities, especially areas with developed economies (such as Shanxi, Hubei, Hebei and Henan etc.).
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