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Research Report on China's Meat Market
Beijing Zeefer Consulting Ltd., Sep 2008, Pages: 133
This report presents a full view of China’s meat market, provides analysis and suggestions on how to enter this fast growing market in China. The report includes analysis on market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer’s behavior, entry barriers, industrial environment and policy trends; introduces the procedure for exporting products to China, Chinese inspection & standards system, a list of major importers & agencies, annual trade fairs in China and provides full forecast to 2010 and key statistical data.
Through this research report, readers will know who the major players in China’s meat market are, what the market entry opportunities and barriers are, where the right place to sell products is and how many countries / regions exporting their products to China and where they go.
Regional development and resource advantages are steadily increasing in China's butcher and meat-processing industries. These industries are large-scaled, but contain a number of decentralized small to medium-sized enterprises. Throughout the course of its development, it has now reached a turning period for structural and resource readjustment. In addition, the resulting competitive environment has allowed large enterprises such as Shuanghui, Jinluo and Yurun to take the leading role. According to statistics from the Chinese Ministry of Agriculture, the total output of meat product in China in 2007 was 81.3 million tons, which was an increase of 1.0% over the previous year. There were 2,847 above-scale butcher and meat-processing enterprises in China in the first 11 months of 2007. The total income from sales of these enterprises equalled 319.392 billion Yuan, with a profit of 13.269 billion Yuan, an increase of 33.86% and 47.42% respectively over the previous year. The income from sales and regional sales revenue for above-scale enterprises has reached 28.41% and 84.44% respectively.
According to statistics from the Chinese Ministry of Agriculture, China’s apparent consumption of meat was about 81.6814 million tons in 2007, of which imported meat products only accounted for 0.55%. Restricted by the problem of food safety and the sheer level of intensive processing, China did not export that much meat. In fact it has decided that Chinese meat products mainly satisfy domestic demands at the present time. In addition, the Chinese government strictly supervises and controls the import of meat products.
The volume of meat product imported into China was 447,000 tons in 2007, up by 87.57% over the previous year, and 1.75 times the volume of 2003. During these five years, China’s meat product imports changed little, but still possessed an upward trend with an annual growth rate of 21.18%.
China mainly imported meat products from France, USA, Denmark, Canada, New Zealand and Australia in 2007. Of this, France ranked the first with 191,400 tons, which equaled 42.82% of China’s gross volume of imports, Ranking second was the USA with 84,700 tons, which equaled 18.95% of the total; Denmark ranked third with 73,800 tons, which accounted for 16.52% of the total. In total, China imported 350,000 tons of meat products from these three countries in 2007, making up 78.29% of the all meat product imports.
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