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China Footwear Market Overview 2009-2010: A Guide to Selling Footwear in China
Beijing Zeefer Consulting Ltd., Nov 2009, Pages: 112
This report presents a full view of China’s footwear market, provides analysis and suggestions on how to enter this fast growing market. The report includes analysis on market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer’s behavior, entry barriers, industrial environment and policy trends; introduces the procedure for exporting products to China, Chinese inspection & standards system, a list of major importers & agencies, annual trade fairs in China; provides full forecast to 2010 and key statistical data.
What will you get from this report?
- An understanding of current and future developments in the Chinese footwear market;
- Insight into consumer characteristics and their preferences;
- An understanding of the competitive market situation;
- Insight into entry opportunities from various sectors of the footwear market;
- Insight into the market size and entry barriers;
- Advice to help you with your marketing strategy.
For the convenience of readers, we use a form of illustration plus textual analysis and presentations to visually present readers with a snapshot of the Chinese market conditions as well as recommendations for entry. The report presents an overview of the footwear market with in-depth strategic and quantitative analysis on the feasibilities of entry into the Chinese market in terms of the industrial environments, market size, consumption demand, product and technical standards as well as the supervision requirements, the marketing channels, competitive conditions, and the marketing prospects.
Scope of this report
- Market analysis: product definition, industrial environment, market scale, running status, consumptive characters and consumption trend;
- Foreign structure: import /export situation in recent 5 years, import /export amount, origins, destination, trade mode;
- Market entry analysis: market competitive status, major player, sales channel, tax burden, import flow, inspection procedure, related inspection basis and indicators, related standard, related supervision institute;
- Necessary resources for foreign companies in China: related industrial association, importer’s list, and related exhibition.
The Chinese economy has maintained stable development in recent years, despite a global depression. At present, China has already become one of the large potential consumer markets for footwear manufacturing. However, foreign enterprises often find it is difficult to formulate their entry strategy in China’s footwear markets, based on their past experiences in the face of special local market requirements. In addition, the Chinese government has been consciously guiding the transformation of China from a “world production center” into a combination of “production center” and “demand center”. Thus, it is import for foreign companies to learn about the actual local market environment in China, in order to exploit the Chinese footwear market.
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