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Deodorants in Colombia

Datamonitor, August 2010, Pages: 43

The Deodorants in Colombia industry profile is an essential resource for top-level data and analysis covering the Deodorants industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

- Contains an executive summary and data on value, volume and/or segmentation

- Provides textual analysis of Deodorants in Colombia’s recent performance and future prospects

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Includes a five-year forecast of Deodorants in Colombia

- The leading companies are profiled with supporting key financial metrics

- Supported by the key macroeconomic and demographic data affecting the market

Highlights

- Detailed information is included on market size, measured by both value and volume

- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

- Market shares are covered by manufacturer and/or brand

- Also features market breakdown by distribution channel

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The deodorants market consists of retail sale of aerosol anti-perspirant, sticks & solids, roll-on deodorants, body spray, deodorant gel, and deodorant creams. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the United States.

EXECUTIVE SUMMARY
MARKET OVERVIEW
Market definition
Research highlights
Market analysis
MARKET VALUE
MARKET VOLUME
MARKET SEGMENTATION I
MARKET SEGMENTATION II
MARKET SHARE
FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry
LEADING COMPANIES
Unilever
The Procter & Gamble Company
Colgate-Palmolive Company
MARKET DISTRIBUTION
MARKET FORECASTS
Market value forecast
Market volume forecast
MACROECONOMIC INDICATORS
APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer
ABOUT DATAMONITOR
Premium Reports
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Datamonitor consulting

LIST OF TABLES
Table 1: Colombia deodorants market value: $ million, 2005-09(e)
Table 2: Colombia deodorants market volume: million units, 2005-09(e)
Table 3: Colombia deodorants market segmentation I:% share, by value, 2009(e)
Table 4: Colombia deodorants market segmentation II: % share, by value, 2009(e)
Table 5: Colombia deodorants market share: % share, by value, 2009(e)
Table 6: Unilever: key facts
Table 7: Unilever: key financials ($)
Table 8: Unilever: key financials (€)
Table 9: Unilever: key financial ratios
Table 10: The Procter & Gamble Company: key facts
Table 11: The Procter & Gamble Company: key financials ($)
Table 12: The Procter & Gamble Company: key financial ratios
Table 13: Colgate-Palmolive Company: key facts
Table 14: Colgate-Palmolive Company: key financials ($)
Table 15: Colgate-Palmolive Company: key financial ratios
Table 16: Colombia deodorants market distribution: % share, by value, 2009(e)
Table 17: Colombia deodorants market value forecast: $ million, 2009-14
Table 18: Colombia deodorants market volume forecast: million units, 2009-14
Table 19: Colombia size of population (million), 2005-09
Table 20: Colombia gdp (constant 2000 prices, $ billion), 2005-09
Table 21: Colombia gdp (current prices, $ billion), 2005-09
Table 22: Colombia inflation, 2005-09
Table 23: Colombia consumer price index (absolute), 2005-09
Table 24: Colombia exchange rate, 2005-09

LIST OF FIGURES
Figure 1: Colombia deodorants market value: $ million, 2005-09(e)
Figure 2: Colombia deodorants market volume: million units, 2005-09(e)
Figure 3: Colombia deodorants market segmentation I:% share, by value, 2009(e)
Figure 4: Colombia deodorants market segmentation II: % share, by value, 2009(e)
Figure 5: Colombia deodorants market share: % share, by value, 2009(e)
Figure 6: Forces driving competition in the deodorants market in Colombia, 2009
Figure 7: Drivers of buyer power in the deodorants market in Colombia, 2009
Figure 8: Drivers of supplier power in the deodorants market in Colombia, 2009
Figure 9: Factors influencing the likelihood of new entrants in the deodorants market in Colombia, 2009
Figure 10: Factors influencing the threat of substitutes in the deodorants market in Colombia, 2009
Figure 11: Drivers of degree of rivalry in the deodorants market in Colombia, 2009
Figure 12: Unilever: revenues & profitability
Figure 13: Unilever: assets & liabilities
Figure 14: The Procter & Gamble Company: revenues & profitability
Figure 15: The Procter & Gamble Company: assets & liabilities
Figure 16: Colgate-Palmolive Company: revenues & profitability
Figure 17: Colgate-Palmolive Company: assets & liabilities
Figure 18: Colombia deodorants market distribution: % share, by value, 2009(e)
Figure 19: Colombia deodorants market value forecast: $ million, 2009-14
Figure 20: Colombia deodorants market volume forecast: million units, 2009-14

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