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Italy TV Forecasts Map Q4 2011
e-Media Institute, December 2011, Pages: 1
Published in December 2011.
The map illustrates e-Media Institute forecasts for the television market in Italy.
Published quarterly, the Italy TV Forecasts Map is a precious resource for those who need a concise overview of the future of the Italian TV market.
The Italy TV Forecasts Map is an easy-to-reference resource that provides a clear picture of the evolution of the Italian television market in the next three years (2012, 2013 and 2014).
The data reported in the map are extracted from e-Media Institute extensive proprietary databases on the media and communication markets in all Western European countries. All the forecasts are generated as a result of detailed analysis and continual monitoring of the various market segments in the Italian TV industry.
The map shows data as of the end of 2010 and estimated figures for the years 2011, 2012, 2013 and 2014.
Total TV households in Italy
Total digital TV households in Italy
Total digital TV households on total TV households in Italy (%)
Annual growth rate for total digital TV households in Italy (%)
Total Pay-TV subscribers in Italy
Total Pay-TV subscribers on total TV households (%)
Annual growth rate for total pay TV subscribers
Pay-TV subscribers by platform (cable, satellite, DTT, IPTV)
Pay-TV subscribers by platform (cable, satellite, DTT, IPTV) as a percentage of total Pay-TV subscribers
Digital TV households by platform (cable, satellite, DTT, IPTV)
Digital TV households by platform (cable, satellite, DTT, IPTV) as a percentage of total digital TV households
Penetration of digital TV in Italy at the end of 2014 (as a percentage of total TV households) compared with other Western European countries
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