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Viewing report
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Remote Shopping 2010
Verdict Research Limited, Dec 2009, Pages: 220
The UK Remote Shopping 2010 is a new report providing in-depth analysis into the online, mail order and TV shopping market. With each channel analysed independently and retailer shares of both the total remote market and their respective channel, this report provides a thorough understanding of market dynamics, key issues, retailer performance and company analysis of remote shopping.
Scope:
- UK remote shopping market size 1999-2010e, split by the three largest channels, online, mail order and TV shopping.
- Mail order market is split by agency, direct and door-to-door. Online is divided into pureplays, store-based and mail order retailers' online sales.
- 16 profiles covering the top retailers in each channel with sales performance 2004-2009, recent events, key performance indicators and outlooks.
- Key issues for the remote market, with strategic, market and company data analysis for the three core channels.
Highlights:
The economic downturn, maturing online market and the deterioration of traditional mail order channels, is seeing remote shopping growth slow. Though outperforming overall retail, set to decline by 0.4% in 2009, for the second consecutive year growth is expected to slow, falling from its peak of 20.1% in 2007 to 7.4% in 2009 and 7.2% in 2010.
With mail order specialists facing stronger competition and their customer base diminishing as spend migrates online, their share of the remote shopping market has fallen from 95.5% to 36.7% since 1998. At the same time, the agency market continues its freefall, with the channel now worth less than a quarter of its value in 1999.
Of the three components of remote retail, online makes by far the largest, contributing £20.8bn of the total £27.0bn. As online asserts its dominance, market dynamics have changed, with other channels such as mail order being used as marketing tools to compel, entice and engage with consumers, providing a vital link in multichannel integration.
Reasons to Purchase:
- Understand the changing market dynamics of remote shopping and how best to respond.
- Indentify the threats and opportunities in the remote shopping market and the strategies needed for success.
- Analyse the performance of key players and identify market growth potential over the next five years.
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