2007-08 China Home Based Business Overview and Comprehensive Market Opportunity Assessment
AMI Partners, December 2007, Pages: 130
This report is a comprehensive look at the HBB landscape, and presents a framework for understanding its growth and evolutionary patterns, and for developing strategies and taking action in this diverse marketplace.
Based on AMI's annual survey of home-based businesses across China, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.
Products and services covered in this study include established and emerging hardware, software, applications and business process solutions. Also included are such issues as spending, behaviors, decision influencers, channel preferences, outsourcing, and service/support. Further, the study encompasses detailed firmographics, critically important technology attitudes, and strategic planning priorities.
Based on AMI's annual survey of home-based businesses across China, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.
This is one of a continuing series of reports drawn from AMI's proprietary surveys of home-based businesses worldwide.
China HBB Overview Report Outline
China HBB Management Summary: The HBB Narrative
China HBB Prologue
China HBB Definition: What is a Home-Based Business
China HBB Management Summary
China HBB Landscape and Profile
China HBB Snapshot - Firmographics
China PC HBB Snapshot
China HBB Valuation
Many Vendors Do Not Understand The Interrelationships Between Technology Drivers, Attitudes and Formation Behavior Causing Marketing Missteps
AMI Has Identified Four HBB “Formation Kernels”
A Comparative View Across HBB Mindsets
China HBB Formation Drivers
AMI Has Developed a 3-Phase Maturity Model
China HBB Technology Adoption Evolution
A Comparative View of Firmographics Across China HBB Mindsets
China HBB: There Are 10 Technology Themes Driving the HBB Market
China HBB Attitudes: Strategic Importance of Various Technology - Related Areas During the Next 12 Months
China HBB Summary Conclusions and Market Opportunities
China HBB Market Overview and Opportunities
China HBB Market Overview: Expanded Technology Penetration
China HBB Detailed Breakout of IT/Telecom Spending Areas
China HBB Software Snapshot of Technologies
China HBB Topline Home-Based Business Market Report
China HBB Report: Background and Introduction
China HBB - Economic Outlook
China HBB Summary - Market Overview
China HBB Summary - Attitudes
China HBB Summary - Purchase Decision Making and Brand Preferences
China HBB Summary - Computing
China HBB Summary - Printers and Peripherals
China HBB Summary - Software
China HBB Summary - Networking
China HBB Summary - Telecommunications
China HBB Summary - Internet
China HBB Summary - IT Security and Storage
China HBB Survey Methodology
China HBB - Definitions by Type of Business
China HBB - Definitions by Type of Vertical
China Home-Based Business Survey Methodology Overview
China HBB Field Work: Error Margin of Sampling
China HBB Sampling Pool by Type of Business
China HBB Weighting Factors
China HBB - AMI Sample Distribution
Section 1: China HBB Demographics & Background
China HBB Firmographic and Owner Profile
China HBB Annual Sales Revenue & Sales Generation
China HBB Products/Services Used for Business Purposes
China HBB Advertising/Promotional Activities & Average Spending
Section 2: China HBB Attitudes and Strategic Directions
China HBB Attitudes: Future Objectives of HBBs
China HBB Attitudes: Factors Driving HBB Start-Ups
China HBB Attitudes: Management Challenges for HBBs
China HBB Attitudes: Strategic Importance of IT Issues
China HBB Attitudes: IT Purchase Decision Makers and Information Sources
China HBB Attitudes: Opinion Poll - Excellence Ratings for Brands
Section 3: China HBB Computing
China HBB Total Spending on Computing
China HBB PC Overview
China HBB Desktop & Notebook PC Brands
China HBB PC Purchase Plans in Next 12 Months
China HBB Channel for Typical Computer Purchases
China HBB - Addressing Technology Service & Support Related Needs
Section 4: China HBB Printers
China HBB Printers Currently use, Purchased in Last 12 Months, Planned Purchase in Next 12 Months
China HBB Printer Overview
China HBB Printer Brands
China HBB Channel for Recent Printer Purchases
China HBB Printer Toner Cartridges
China HBB Frequency of Using Printers for Specific Applications
China HBB Internet in Specific Printing Solutions
Section 5: China HBB Software
China HBB Software Spending Breakout by Select Categories
China HBB Software Snapshot of Technologies
China HBB Operating System Usage and Planned Upgrades
China HBB Productivity Application Usage
China HBB Primary Accounting Method
China HBB Package Software
China HBB Channel for Software Purchases
China HBB Software Upgrade Drivers
China HBB Online Software Services Usage
China HBB Online Software Services Applications & Top Five Brands
Section 6: China HBB Telecom/Internet/Online Applications
China HBB Telecommunications Spending Breakout
China HBB Breakout of Internet-related Spending Breakout
China HBB Telephone Installation
China HBB Communication & Internet Service Providers
China HBB Communication Service Spending
China HBB Bundled Communication Packaging Preferences
China HBB VoIP and Phone Usage
China HBB Wireless Internet Penetration, Handheld Usage and Brands
China HBB Web Site Overview
China HBB E-Commerce Overview
China HBB E-mail and IM Overview
China HBB Search Engines Overview
Section 7: China HBB Networking
China HBB Networking Spending Breakout by Key Categories
China HBB LAN Usage
China HBB Wireless LAN Usage
Section 8: China HBB IT Security & Storage
China HBB IT Security & Storage Spending Breakout by Key Categories
China HBB IT Security Penetration
China HBB IT Security
China HBB Security Breaches & Estimated Cost to Company
China HBB Top Five Storage Solution Brands
China HBB IT Storage and Back Up Solutions
China HBB Appendix
China HBB - Acronyms
China HBB - Glossary
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