2007-08 France Home Based Business Overview and Comprehensive Market Opportunity Assessment
AMI Partners, December 2007, Pages: 134
This report is a comprehensive look at the HBB landscape, and presents a framework for understanding its growth and evolutionary patterns, and for developing strategies and taking action in this diverse marketplace.
Based on AMI's annual survey of home-based businesses across France, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.
Products and services covered in this study include established and emerging hardware, software, applications and business process solutions. Also included are such issues as spending, behaviors, decision influencers, channel preferences, outsourcing, and service/support. Further, the study encompasses detailed firmographics, critically important technology attitudes, and strategic planning priorities.
Based on AMI's annual survey of home-based businesses across France, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.
This is one of a continuing series of reports drawn from AMI's proprietary surveys of home-based businesses worldwide.
France HBB Overview Report Outline
France HBB Management Summary: The HBB Narrative
France HBB Prologue
France HBB Definition: What is a Home-Based Business
France HBB Management Summary
France HBB Landscape and Profile
France HBB Snapshot - Firmographics
France PC HBB Snapshot
France HBB Valuation
Many Vendors Do Not Understand The Interrelationships Between Technology Drivers, Attitudes and Formation Behavior Causing Marketing Missteps
AMI Has Identified Four HBB “Formation Kernels” Which Frames Specific DNA, Lifestyle and Technology Adoption
France HBB - A Comparative View Across HBB Mindsets
France HBB Formation Drivers: Mindset of the HBB
AMI Has Developed a 3 Phase Maturity Model
France HBB Technology Adoption Evolution
France HBB - A Comparative View of Firmographics Across HBB Mindsets
10 Technology Themes Driving the France HBB Market
France HBB Attitudes: Strategic Importance of Various Technology-Related Areas During the Next 12 Months
France HBB Summary Conclusions and Market Opportunities
France HBB Market Overview: Expanded Technology Penetration
France HBB Detailed Breakout of IT/Telecom Spending Areas
France HBB Software Snapshot of Technologies
France HBB Market Overview
France HBB Report: Background and Introduction
France HBB Management Summary - Economic Outlook
France HBB Executive Summary - HBB Market Overview
France HBB Executive Summary - Market Overview
France HBB Executive Summary - Attitudes
France HBB Executive Summary - Decision Making and Brand Preferences
France HBB Executive Summary - Computing
France HBB Executive Summary - Printers and Peripherals
France HBB Executive Summary - Software
France HBB Executive Summary - Networking
France HBB Executive Summary - Telecommunications
France HBB Executive Summary - Internet
France HBB Executive Summary - IT Security and Storage
France HBB Survey Methodology
France HBB - Definitions by Type of Business
France HBB - Definitions by Type of Vertical
France Home-Based Business (HBB) Survey Methodology Overview
France HBB Field Work: Error Margin of Sampling
France HBB Sampling Pool by Type of Business
France HBB Weighting Factors
France HBB - AMI Sample Distribution
Section 1: France HBB Demographics & Background
France HBB Firmographic and Owner Profile
France HBB Annual Sales Revenue & Sales Generation
France HBB Products/Services Used for Business Purposes
France HBB Advertising/Promotional Activities & Average Spending
Section 2: France HBB Attitudes and Strategic Directions
France HBB Attitudes: Future Objectives of HBBs
France HBB Attitudes: Factors Driving HBB Start-Ups
France HBB Attitudes: Management Challenges for HBBs
France HBB Attitudes: IT Purchase Decision Makers and Information Sources
France HBB Attitudes: Strategic Importance of IT Issues
France HBB Attitudes: Opinion Poll - Excellence Ratings for Brands
Section 3: France HBB Computing
France HBB Total Spending on Computing
France HBB PC Overview
France HBB Desktop & Notebook PC Brands
France HBB Channel for Typical Computer Purchases
France HBB PC Purchase Plans in Next 12 Months
France HBB - Addressing Technology Service & Support Related Needs
Section 4: France HBB Printers
France HBB Printers Currently use, Purchased in Last 12 Months, Planned Purchase in Next 12 Months
France HBB Printer Overview
France HBB Printer Brands
France HBB Channel for Recent Printer Purchases
France HBB Printer Toner Cartridges
France HBB Frequency of Using Printers for Specific Applications
France HBB Interest in Specific Printing Solutions
Section 5: France HBB Software
France HBB Software Spending Breakout by Select Categories
France HBB Software Snapshot of Technologies
France HBB Operating System Usage and Planned Upgrades
France HBB Productivity Application Usage
France HBB Primary Accounting Method
France HBB Accounting Package Brands
France HBB Package Software: Usage and Spending
France HBB Channel for Software Purchases
France HBB Software Upgrade Drivers
France HBB Online Software Services Usage, Drivers and Spending
France HBB Online Software Services Applications & Top Five Brands
Section 6: France HBB Telecom/Internet/Online Applications
France HBB Telecommunications Spending Breakout
France HBB Breakout of Internet-related Spending Breakout
France HBB Telephone Installation
France HBB Communication & Internet Service Providers
France HBB Communication Service Spending
France HBB Bundled Communication Packaging Preferences
France HBB VoIP & Phone Usage
France HBB Wireless Internet
France HBB Web Site Overview
France HBB E-Commerce Overview
France HBB E-mail and IM Overview
France HBB Search Engines Overview
Section 7: France HBB Networking
France HBB Networking Spending Breakout by Key Categories
France HBB LAN Usage
France HBB Network Operating Systems Usage
France HBB Wireless LAN Usage
Section 8: France HBB IT Security & Storage
France HBB IT Security & Storage Spending Breakout by Key Categories
France HBB IT Security Penetration
France HBB IT Security: Software Upgrades, Brands and Spending
France HBB Security Breaches & Estimated Cost to Company
France HBB Top Five Storage Solution Brands
France HBB IT Storage and Back Up Solutions
France HBB Appendix
France HBB - Acronyms
France HBB - Glossary
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