2007-08 Germany Home Based Business Overview and Comprehensive Market Opportunity Assessment
AMI Partners, December 2007, Pages: 138
This report is a comprehensive look at the HBB landscape, and presents a framework for understanding its growth and evolutionary patterns, and for developing strategies and taking action in this diverse marketplace.
Based on AMI's annual survey of home-based businesses across Germany, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.
Products and services covered in this study include established and emerging hardware, software, applications and business process solutions. Also included are such issues as spending, behaviors, decision influencers, channel preferences, outsourcing, and service/support. Further, the study encompasses detailed firmographics, critically important technology attitudes, and strategic planning priorities.
This is one of a continuing series of reports drawn from AMI's proprietary surveys of home-based businesses worldwide. Based on AMI's annual survey of home-based businesses across Germany, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.
Germany HBB Overview Report Outline
The HBB Narrative
Germany HBB Prologue
Germany HBB Definition: What is a Home-Based Business
Germany HBB Management Summary
Germany HBB Landscape and Profile
Germany HBB Snapshot - Firmographics
Germany PC HBB Snapshot
Germany HBB Valuation
Many Vendors Do Not Understand The Interrelationships Between Technology Drivers, Attitudes and Formation Behavior Causing Marketing Missteps
AMI Has Identified Four HBB “Formation Kernels” Which Frames Specific DNA, Lifestyle and Technology Adoption
Germany HBB: A Comparative View Across HBB Mindsets
Germany HBB Formation Drivers: Mindset of the HBB
AMI Has Developed a 3-Phase Maturity Model
Germany HBB Technology Adoption Evolution
Germany HBB - A Comparative View of Firmographics Across HBB Mindsets
Germany HBB: 10 Technology Themes Driving the HBB Market
Germany HBB Attitudes: Strategic Importance of Various Technology - Related Areas
Germany HBB Summary Conclusions and Market Opportunities
Germany HBB Market Overview and Opportunities
Germany HBB Market Overview: Expanded Technology Penetration
Germany HBB Detailed Breakout of IT/Telecom Spending Areas
Germany HBB Software Snapshot of Technologies
Germany HBB Topline Home-Based Business Market Report
Germany HBB Report: Background and Introduction
Germany HBB: Economic Outlook
Germany HBB Summary - Market Overview
Germany HBB Summary: Attitudes
Germany HBB Summary: Purchase Decision Making and Brand Preferences
Germany HBB Summary: Computing
Germany HBB Summary: Printers and Peripherals
Germany HBB Summary: Software
Germany HBB Summary: Networking
Germany HBB Summary: Telecommunications
Germany HBB Summary: Internet
Germany HBB Summary: IT Security and Storage
Germany HBB Survey Methodology
Germany HBB - Definitions by Type of Business
Germany HBB - Definitions by Type of Vertical
Germany HBB Survey Methodology Overview
Germany HBB Field Work: Error Margin of Sampling
Germany HBB Sampling Pool by Type of Business
Germany HBB Weighting Factors
Germany HBB - AMI Sample Distribution
Section 1: Germany HBB Demographics & Background
Germany HBB Firmographic and Owner Profile
Germany HBB Annual Sales Revenue & Sales Generation
Germany HBB Products/Services Used for Business Purposes
Germany HBB Advertising/Promotional Activities & Average Spending
Section 2: Germany HBB Attitudes and Strategic Directions
Germany HBB Attitudes: Future Objectives of HBBs
Germany HBB Attitudes: Factors Driving HBB Start-Ups
Germany HBB Attitudes: Management Challenges for HBBs
Germany HBB Attitudes: Strategic Importance of IT Issues
Germany HBB Attitudes: IT Purchase Decision Makers and Information Sources
Germany HBB Attitudes: Opinion Poll - Excellence Ratings for Brands
Section 3: Germany HBB Computing
Germany HBB Total Spending on Computing
Germany HBB PC Overview
Germany HBB Desktop & Notebook PC Brands
Germany HBB PC Purchase Plans in Next 12 Months
Germany HBB Channel for Typical Computer Purchases
Germany HBB - Addressing Technology Service & Support Related Needs
Section 4: Germany HBB Printers
Germany HBB Printers Currently Used, Purchased in Last 12 Months, Planned Purchase in Next 12 Months
Germany HBB Printer Overview
Germany HBB Printer Brands
Germany HBB Channel for Recent Printer Purchases
Germany HBB Printer Toner Cartridges
Germany HBB Frequency of Using Printers for Specific Applications
Germany HBB Interest in Specific Printing Solutions
Section 5: Germany HBB Software
Germany HBB Software Spending Breakout by Select Categories
Germany HBB Software Snapshot of Technologies
Germany HBB Operating System Usage and Planned Upgrades
Germany HBB Productivity Application Usage
Germany HBB Primary Accounting Method
Germany HBB Accounting Package Brands
Germany HBB Package Software: Usage and Spending
Germany HBB Channel for Software Purchases
Germany HBB Software Upgrade Drivers
Germany HBB Online Software Services Usage, Drivers and Spending
Germany HBB Online Software Services Applications & Top Five Brands
Section 6: Germany HBB Telecom/Internet/Online Applications
Germany HBB Telecommunications Spending Breakout
Germany HBB Breakout of Internet-related Spending Breakout
Germany HBB Telephone Installation
Germany HBB Communication & Internet Service Providers
Germany HBB Communication Service Spending
Germany HBB Bundled Communication Packaging Preferences
Germany HBB VoIP & Phone Usage
Germany HBB Wireless Internet
Germany HBB Web Site Overview
Germany HBB E-Commerce Overview
Germany HBB E-mail and IM Overview
Germany HBB Search Engines Overview
Section 7: Germany HBB Networking
Germany HBB Networking Spending Breakout by Key Categories
Germany HBB LAN Usage & Network Technology Deployment
Germany HBB Wireless LAN Usage
Germany HBB Average Annual Spending on Networking Products
Germany HBB Channel for Networking Hardware Purchases
Section 8: Germany HBB IT Security & Storage
Germany HBB IT Security & Storage Spending Breakout by Key Categories
Germany HBB IT Security Penetration
Germany HBB IT Security: Software Upgrades, Brands and Spending
Germany HBB Security Breaches & Estimated Cost to Company
Germany HBB Top Five Storage Solution Brands
Germany HBB IT Storage and Back Up Solutions
Germany HBB Appendix
Germany HBB - Acronyms
Germany HBB - Glossary
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