2007-08 India Home Based Business Overview and Comprehensive Market Opportunity Assessment
AMI Partners, January 2008, Pages: 130
This report is a comprehensive look at the HBB landscape, and presents a framework for understanding its growth and evolutionary patterns, and for developing strategies and taking action in this diverse marketplace.
Based on AMI's annual survey of home-based businesses across India, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.
Products and services covered in this study include established and emerging hardware, software, applications and business process solutions. Also included are such issues as spending, behaviors, decision influencers, channel preferences, outsourcing, and service/support. Further, the study encompasses detailed firmographics, critically important technology attitudes, and strategic planning priorities.
Based on AMI's annual survey of home-based businesses across India, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.
This is one of a continuing series of reports drawn from AMI's proprietary surveys of home-based businesses worldwide.
India HBB Overview Report Outline 6
India HBB Management Summary: The HBB Narrative 7
India HBB Prologue 8
India HBB Definition: What is a Home-Based Business 9
India HBB Management Summary: The HBB Narrative 10
India HBB Management Summary 11-14
India HBB Landscape and Profile 15
India HBB Snapshot - Firmographics 16
India PC HBB Snapshot 17
India HBB Valuation 18
Many Vendors Do Not Understand The Interrelationships Between Technology Drivers, Attitudes and Formation Behavior Causing Marketing Missteps 19
AMI Has Identified Four HBB “Formation Kernels” 20
India HBB - A Comparative View Across HBB Mindsets 21
India HBB Formation Drivers: Mindset of the HBB 22
India HBB: AMI Has Developed a 3-Phase Maturity Model 23
India HBB Technology Adoption Evolution 24-25
A Comparative View of Firmographics Across India HBB Mindsets 26
There Are 10 Technology Themes Driving the India HBB Market 27
India HBB Summary Conclusions and Market Opportunities 28
India HBB Market Overview and Opportunities 29-31
India HBB Market Overview: Expanded Technology Penetration 32
India HBB Detailed Breakout of IT/Telecom Spending Areas 33
India HBB Software Snapshot of Technologies 34
India HBB Topline Home-Based Business Market Report 35
India HBB Report: Background and Introduction 36
India HBB - Economic Outlook 37-38
India HBB Summary - Market Overview 39-40
India HBB Summary - Attitudes 41
India HBB Summary - Purchase Decision Making and Brand Preferences 42
India HBB Summary - Computing 43
India HBB Summary - Printers and Peripherals 44
India HBB Summary - Software 45-46
India HBB Summary - Networking 47
India HBB Summary - Telecommunications 48
India HBB Summary - Internet 49
India HBB Summary - IT Security and Storage 50
India HBB Survey Methodology 51
India HBB - Definitions by Type of Business 52
India HBB - Definitions by Type of Vertical 53
India Home-Based Business Survey Methodology Overview 54
India HBB Field Work: Error Margin of Sampling 55
India HBB Sampling Pool by Type of Business 56
India HBB Weighting Factors 57
India HBB - AMI Sample Distribution 58
Section 1: India HBB Demographics & Background 59
India HBB Firmographic and Owner Profile 60
India HBB Annual Sales Revenue & Sales Generation 61
India HBB Products/Services Used for Business Purposes 62
India HBB Advertising/Promotional Activities & Average Spending 63
Section 2: India HBB Attitudes and Strategic Directions 64
India HBB Attitudes: Future Objectives of HBBs 65
India HBB Attitudes: Factors Driving HBB Start-Ups 66
India HBB Attitudes: Management Challenges for HBBs 67
India HBB Attitudes: Strategic Importance of IT Issues 68
India HBB Attitudes: IT Purchase Decision Makers and Information Sources 69
India HBB Attitudes: Opinion Poll - Excellence Ratings for Brands 70
Section 3: India HBB Computing 71
India HBB Total Spending on Computing 72
India HBB PC Overview 73
India HBB Desktop & Notebook PC Brands 74
India HBB PC Purchase Plans in Next 12 Months 75
India HBB Channel for Typical Computer Purchases 76
India HBB - Addressing Technology Service & Support Related Needs 77
Section 4: India HBB Printers 78
India HBB Printers Currently Used, Purchased in Last 12 Months, Planned Purchase in Next 12 Months 79
India HBB Printer Overview 80
India HBB Printer Brands 81
India HBB Channel for Recent Printer Purchases 82
India HBB Printer Toner Cartridges 83
India HBB Frequency of Using Printers for Specific Applications 84
India HBB Interest in Specific Printing Solutions 85
Section 5: India HBB Software 86
India HBB Software Spending Breakout by Select Categories 87
India HBB Software Snapshot of Technologies 88
India HBB Operating System Usage and Planned Upgrades 89
India HBB Productivity Application Usage 90
India HBB Primary Accounting Method 91
India HBB Package Software: Usage and Spending 92
India HBB Channel for Software Purchases 93
India HBB Software Upgrade Drivers 94
India HBB Online Software Services Usage 95
India HBB Online Software Services Applications and Top Five Brands 96
Section 6: India HBB Telecom/Internet/Online Applications 97
India HBB Telecommunications Spending Breakout 98
India HBB Breakout of Internet-related Spending Breakout 99
India HBB Telephone Installation 100
India HBB Communication & Internet Service Providers 101
India HBB Communication Service Spending 102
India HBB Bundled Communication Packaging Preferences 103
India HBB Phone Usage 104
India HBB Wireless Internet 105
India HBB Web Site Overview 106
India HBB E-Commerce Overview 107
India HBB E-mail and IM Overview 108
India HBB Search Engines Overview 109
Section 7: India HBB Networking 110
India HBB Networking Spending Breakout by Key Categories 111
India HBB LAN Usage & Network Technology Deployment 112
India HBB Wireless LAN Usage 113
Section 8: India HBB IT Security & Storage 114
India HBB IT Security & Storage Spending Breakout by Key Categories 115
India HBB IT Security Penetration 116
India HBB IT Security: Software Upgrades, Brands and Spending 117
India HBB Security Breaches & Estimated Cost to Company 118
India HBB Top Five Storage Solution Brands 119
India HBB IT Storage and Back Up Solutions 120
India HBB Appendix 121
India HBB - Acronyms 122
India HBB - Glossary 123-129
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