2007-08 Korea Home Based Business Overview and Comprehensive Market Opportunity Assessment
AMI Partners, December 2007, Pages: 132
This report is a comprehensive look at the HBB landscape, and presents a framework for understanding its growth and evolutionary patterns, and for developing strategies and taking action in this diverse marketplace.
Based on AMI's annual survey of home-based businesses across Korea, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.
Products and services covered in this study include established and emerging hardware, software, applications and business process solutions. Also included are such issues as spending, behaviors, decision influencers, channel preferences, outsourcing, and service/support. Further, the study encompasses detailed firmographics, critically important technology attitudes, and strategic planning priorities.
Based on AMI's annual survey of home-based businesses across Korea, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.
This is one of a continuing series of reports drawn from AMI's proprietary surveys of home-based businesses worldwide.
Korea HBB Overview Report Outline 6
Korea HBB Management Summary: The HBB Narrative 7
Korea HBB Prologue 8
Korea HBB Definition: What is a Home-Based Business (HBB) 9
Korea HBB Management Summary 10-13
Korea HBB Landscape and Profile 14
Korea HBB Snapshot - Firmographics 15
Korea PC HBB Snapshot 16
Korea HBB Valuation 17
Many Vendors Do Not Understand The Interrelationships Between Technology Drivers, Attitudes and Formation Behavior Causing Marketing Missteps 18
AMI Has Identified Four HBB “Formation Kernels” 19
Korea HBB - A Comparative View Across HBB Mindsets 20
Korea HBB Formation Drivers: Mindset of the HBB 21
AMI Has Developed a 3 Phase Maturity Model 22
Korea HBB Technology Adoption Evolution 23-24
Korea HBB - A Comparative View of Firmographics Across HBB Mindsets - PC HBBs 25
There Are 10 Technology Themes Driving the Korea HBB Market 26
Korea HBB Attitudes: Strategic Importance of Various Technology - Related Areas During the NTM 27
Korea HBB Summary Conclusions and Market Opportunities 28
Korea HBB Market Overview and Opportunities 29-31
Korea HBB Market Overview: Expanded Technology Penetration 32
Korea HBB Detailed Breakout of IT/Telecom Spending Areas 33
Korea HBB Software Snapshot of Technologies 34
A Comprehensive Analysis of the Korea HBB Market 35
Korea HBB Report: Background and Introduction 36
Korea HBB Economic Outlook 37-38
Korea HBB Summary - Market Overview 39-40
Korea HBB Summary - Attitudes 41
Korea HBB Summary - Purchase Decision Making and Brand Preferences 42
Korea HBB Summary - Computing 43-44
Korea HBB Summary - Printers and Peripherals 45-46
Korea HBB Summary - Software 47-48
Korea HBB Summary - Networking 49
Korea HBB Summary - Telecommunications 50
Korea HBB Summary - Internet 51
Korea HBB Summary - IT Security and Storage 52
Korea HBB Survey Methodology 53
Korea HBB Field Work: Error Margin of Sampling 54
Korea HBB - Definitions by Type of Business 55
Korea HBB - Definitions by Type of Vertical 56
Korea Home-Based Business Survey Methodology Overview 57
Korea HBB Sampling Pool by Type of Business 58
Korea HBB Weighting Factors 59
Korea HBB AMI Sample Distribution 60
Section 1: Korea HBB Demographics & Background 61
Korea HBB Firmographic and Owner Profile 62
Korea HBB Annual Sales Revenue & Sales Generation 63
Korea HBB Products/Services Used for Business Purposes 64
Korea HBB Advertising/Promotional Activities & Average Spending 65
Section 2: Korea HBB Attitudes and Strategic Directions 66
Korea HBB Attitudes: Future Objectives of HBBs 67
Korea HBB Attitudes: Factors Driving HBB Start-Ups 68
Korea HBB Attitudes: Management Challenges for HBBs 69
Korea HBB Attitudes: Strategic Importance of IT Issues 70
Korea HBB Attitudes: IT Purchase Decision Makers and Information Sources 71
Korea HBB Attitudes: Opinion Poll - Excellence Ratings for Brands 72
Section 3: Korea HBB Computing 73
Korea HBB Total Spending on Computing 74
Korea HBB PC Overview 65
Penetration, Processors, Lifecycle, Shipments 75
Korea HBB Desktop & Notebook PC Brands 76
Korea HBB PC Purchase Plans in Next 12 Months 77
Korea HBB Channel for Typical Computer Purchases 78
Korea HBB Addressing Technology Service & Support Related Needs 79
Section 4: Korea HBB Printers 80
Korea HBB Printers Currently Used, Purchased in LTM, Planned Purchases in NTM 81
Korea HBB Printer Overview 82
Korea HBB Printer Brands 83
Korea HBB Channel for Recent Printer Purchases 84
Korea HBB Printer Toner Cartridges 85
Korea HBB Frequency of Using Printers for Specific Applications 86
Korea HBB Interest in Specific Printing Solutions 87
Section 5: Korea HBB Software 88
Korea HBB Software Spending Breakout by Select Categories 89
Korea HBB Software Snapshot of Technologies 90
Korea HBB Operating System Usage and Planned Upgrades 91
Korea HBB Productivity Application Usage 92
Korea HBB Primary Accounting Method 93
Korea HBB Accounting Package Brands 94
Korea HBB Package Software 95
Korea HBB Channel for Software Purchases 96
Korea HBB Software Upgrade Drivers 97
Korea HBB Online Software Services Usage, Drivers and Spending 98
Korea HBB Online Software Services Applications & Top Five Brands 99
Section 6: Korea HBB Telecom/Internet/Online Applications 100
Korea HBB Telecommunications Spending Breakout 101
Korea HBB Breakout of Internet-Related Spending Breakout 102
Korea HBB Telephone Installation 103
Korea HBB Communication & Internet Service Providers 104
Korea HBB Communication Service Spending 105
Korea HBB Bundled Communication Packaging Preferences 106
Korea HBB VoIP & Phone Usage 107
Korea HBB Wireless Internet 108
Korea HBB Web Site Overview 109
Korea HBB E-Commerce Overview 110
Korea HBB E-mail and IM Overview 111
Korea HBB Search Engines Overview 112
Section 7: Korea HBB Networking 113
Korea HBB Networking Spending Breakout by Key Categories 114
Korea HBB LAN Penetration 115
Korea HBB Wireless LAN Usage 116
Section 8: Korea HBB IT Security & Storage 117
Korea HBB IT Security & Storage Spending Breakout by Key Categories 118
Korea HBB IT Security Penetration 119
Korea HBB IT Security 120
Korea HBB Security Breaches & Estimated Cost to Company 121
Korea HBB IT Storage and Back Up Solutions 122
Korea HBB Appendix 123
Korea HBB - Acronyms 124
Korea HBB - Glossary 125-131
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