2007-08 U.K. Home Based Business Overview and Comprehensive Market Opportunity Assessment

This report is a comprehensive look at the HBB landscape in the U.K., and presents a framework for understanding its growth and evolutionary patterns, and for developing strategies and taking action in this diverse marketplace.

Based on AMI's annual survey of home-based businesses across the United Kingdom, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines home-based businesses (HBBs) as an income generating entities based in the home. The individuals running these business establishments are self-employed and do not work for a larger corporation.

Products and services covered in this study include established and emerging hardware, software, applications and business process solutions. Also included are such issues as spending, behaviors, decision influencers, channel preferences, outsourcing, and service/support. Further, the study encompasses detailed firmographics, critically important technology attitudes, and strategic planning priorities.

This report is a comprehensive look at the HBB landscape in the U.K., and presents a framework for understanding its growth and evolutionary patterns, and for developing strategies and taking action in this diverse marketplace.

This is one of a continuing series of reports drawn from AMI's proprietary surveys of home-based in North America, Latin America, Europe and the Asia-Pacific region. AMI's comprehensive data on IT, Internet, e-business and communications investment and usage are presented in a highly actionable, graphical format with go-to-market insights and analysis. SHOW LESS READ MORE >

U.K. HBB Overview Report Outline 6
U.K. HBB Management Summary: The HBB Narrative 7
U.K. HBB Prologue 8
U.K. HBB Definition: What is a Home-Based Business (HBB) 9
U.K. HBB Management Summary 10-13
U.K. HBB Landscape and Profile 14
U.K. HBB Snapshot - Firmographics 15
U.K. PC HBB Snapshot 16
U.K. HBB Valuation 17
Many Vendors Do Not Understand The Interrelationships Between Technology Drivers, Attitudes and Formation Behavior Causing Marketing Missteps 18
AMI Has Identified Four HBB “Formation Kernels” Which Frames Specific DNA, Lifestyle and Technology Adoption 19
U.K. HBB - A Comparative View Across HBB Mindsets 20
U.K. HBB Formation Drivers: Mindset of the HBB 21
AMI Has Developed a 3-Phase Maturity Model 22
U.K. HBB Technology Adoption Evolution 23-24
U.K. HBB - A Comparative View of Firmographics Across HBB Mindsets 25
U.K. HBB: There Are 10 Technology Themes Driving the HBB Market 26
U.K. HBB Attitudes: Strategic Importance of Various Technology -Related Areas During the Next 12 Months 27
U.K. HBB Summary Conclusions and Market Opportunities 28
U.K. HBB Market Overview and Opportunities 29-31
U.K. HBB Market Overview: Expanded Technology Penetration 32
U.K. HBB Detailed Breakout of IT/Telecom Spending Areas 33
U.K. HBB Software Snapshot of Technologies 34
A Comprehensive Analysis of the U.K. HBB Market 35
U.K. HBB Report: Background and Introduction 36
U.K. HBB Summary: Economic Outlook 37-38
U.K. HBB Summary - Market Overview 39-40
U.K. HBB Summary - Attitudes 41
U.K. HBB Summary - Purchase Decision Making and Brand Preferences 42
U.K. HBB Summary - Computing 43-44
U.K. HBB Summary - Printers and Peripherals 45
U.K. HBB Summary - Software 46-47
U.K. HBB Summary - Networking 48
U.K. HBB Summary - Telecommunications 49
U.K. HBB Summary - Internet 50
U.K. HBB Summary - IT Security and Storage 51
U.K. HBB Survey Methodology 52
U.K. HBB - Definitions by Type of Business 53
U.K. HBB - Definitions by Type of Vertical 54
U.K. HBB Survey Methodology Overview 55
U.K. HBB Field Work: Error Margin of Sampling 56
U.K. HBB Sampling Pool by Type of Business 57
U.K. HBB Weighting Factors 58
U.K. HBB - AMI Sample Distribution 59

Section 1: U.K. HBB Demographics & Background 60
U.K. HBB Firmographic and Owner Profile 61
U.K. HBB Annual Sales Revenue & Sales Generation 62
U.K. HBB Products/Services Used for Business Purposes 63
U.K. HBB Advertising/Promotional Activities & Average Spending 64

Section 2: U.K. HBB Attitudes and Strategic Directions 65
U.K. HBB Attitudes: Future Objectives of HBBs 66
U.K. HBB Attitudes: Factors Driving HBB Start-Ups 67
U.K. HBB Attitudes: Management Challenges for HBBs 68
U.K. HBB Attitudes: Strategic Importance of IT Issues 69
U.K. HBB Attitudes: IT Purchase Decision Makers and Information Sources 70
U.K. HBB Attitudes: Opinion Poll - Excellence Ratings for Brands 71

Section 3: U.K. HBB Computing 72
U.K. HBB Total Spending on Computing
Imaging and Printing, Peripherals , PCs/PDAs & Servers 73
U.K. HBB PC Overview 74
U.K. HBB Desktop & Notebook PC Brands 75
U.K. HBB PC Purchase Plans in Next 12 Months 76
U.K. HBB Channel for Typical Computer Purchases 77
U.K. HBB - Addressing Technology Service & Support Related Needs 78

Section 4: U.K. HBB Printers 79
U.K. HBB Printers Currently use, Purchased in Last 12 Months, Planned Purchase in Next 12 Months 80
U.K. HBB Printer Overview 81
U.K. HBB Printer Brands 82
U.K. HBB Channel for Recent Printer Purchases 83
U.K. HBB Printer Toner Cartridges 84
U.K. HBB Frequency of Using Printers for Specific Applications 85
U.K. HBB Interest in Specific Printing Solutions 86

Section 5: U.K. HBB Software 87
U.K. HBB Software Spending Breakout by Select Categories 88
U.K. HBB Software Snapshot of Technologies 89
U.K. HBB Operating System Usage and Planned Upgrades 90
U.K. HBB Productivity Application Usage 91
U.K. HBB Primary Accounting Method 92
U.K. HBB Accounting Package Brands 93
U.K. HBB Package Software: Usage and Spending 94
U.K. HBB Channel for Software Purchases 95
U.K. HBB Software Upgrade Drivers 96
U.K. HBB Online Software Services Usage 97
U.K. HBB Online Software Services Applications & Top Five Brands 98

Section 6: U.K. HBB Telecom/Internet/Online Applications 99
U.K. HBB Telecommunications Spending Breakout 100
U.K. HBB Breakout of Internet-related Spending Breakout 101
U.K. HBB Telephone Installation 102
U.K. HBB Communication & Internet Service Providers 103
U.K. HBB Communication Service Spending 104
U.K. HBB Bundled Communication Packaging Preferences 105
U.K. HBB VoIP & Phone Usage 106
U.K. HBB Wireless Internet 107
U.K. HBB Web Site Overview 108
U.K. HBB E-Commerce Overview 109
U.K. HBB E-mail and IM Overview 110
U.K. HBB Search Engines Overview 111

Section 7: U.K. HBB Networking 112
U.K. HBB Networking Spending Breakout by Key Categories 113
U.K. HBB LAN Usage 114
U.K. HBB Network Operating Systems Usage 115
U.K. HBB Wireless LAN Usage 116

Section 8: U.K. HBB IT Security & Storage 117
U.K. HBB IT Security & Storage Spending Breakout by Key Categories 118
U.K. HBB IT Security Penetration 119
U.K. HBB IT Security: Software Upgrades, Brands and Spending 120
U.K. HBB Security Breaches & Estimated Cost to Company 121
U.K. HBB Top Five Storage Solution Brands 122
U.K. HBB IT Storage and Back Up Solutions 123
U.K. HBB Appendix 124
U.K. HBB - Acronyms 125
U.K. HBB Glossary 126-132